Lunchbox Learning: Secrets of Authentic Audience-Building for Your Blog

A successful blog is usually at the center of a good content strategy, and a must for creatives, freelancers and solopreneurs who are positioning themselves as thought leaders and experts. In the online world, “Content is King,” and the key to developing an audience. Compelling, original, high-quality content is vital to a powerful online presence and helps provide search engines with the “food” they love–which makes you (and your brand) more visible.

Jonas Ellison is a Northern Nevada author whose blog, Higher Thoughts, boasts a following of over 50,000 subscribers around the world. More impressive, Jonas achieved this success in a relatively short period, less than 2 years. It began as a side project/personal challenge: to blog every day for one full year. Now it’s the centerpiece of his professional life and his personal brand.

Jonas is an advocate of something he calls “authentic audience building”, and generally spurns the “clickbait” tactics commonly used to snare subscribers. For his blog, he chose to take the high road, and the results have been spectacular.

Jonas uses and recommends the blogging platform Medium and in this fast-paced lunch session he’ll share with you how he went from a WordPress blogger with a handful of followers to one of the Top Writers on this very influential blogging site. Medium was created (by the founder of Twitter) to enable everyone from world leaders to everyday folks to share their thoughts, analyses of world events, personal stories and more. As Medium says, they are “your daily news reimagined, straight from the people who are making and living it.” Top Medium bloggers include world leaders and everyday folks alike.

This fun, free lunchtime class is a great introduction to using Medium to amplify your “voice” and build your brand.

Get to know Jonas.

Tuesday, June 20th, 12-1 p.m.
The Studio at Adams Hub
177 W. Proctor St. Carson City
RSVP to grow@adamshub.com