Events at Adams Hub.

Winning More B2B Sales: October’s Lunchbox Learning with Alice Heiman

You built it but they are not coming. Why aren’t companies flocking to buy from you?
Join Alice Heiman for this fast-paced hour-long workshop. B2B, complex sales can be daunting. Alice will help you create a winning sales process to drive the business you need. Learn how to identify your ideal customer and identify the best approach to build awareness, determine interest, educate, close the deal and get more business and referrals.

Alice is a nationally-recognized sales trainer and consultant. Over the course of her two decades of teaching others the art of selling, she’s earned a host of awards, including Saleswoman of the Year, Marketer of the Year, and the U.S. Chamber of Commerce Small Business Blue Ribbon Award. Alice has made numerous guest appearances on television and radio broadcasts, and has been featured in print publications, including Entrepreneur’s Startups and Selling Power magazines.

Alice developed her sales expertise while at Miller Heiman, Inc. before striking out on her own and establishing Alice Heiman, LLC, in 1997. In her years at Miller Heiman she sold to and trained some of the company’s largest and most complex accounts, including Coca Cola, Dow Chemical, Merck and Hewlett Packard.

Lunchbox Learning Workshop
October 24, 2017
12:00-1:00p.m.
Adams Hub for innovation: 111 W Proctor Street, Carson City, NV

Lunchbox Learning Workshops are free by advance reservation and open to the Northern Nevada business community. Just RSVP to grow@adamshub.com. Space is limited, and be sure to bring your lunchbox!

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From Idea to Action: Our September 12 Lunchbox Learning Session

On September 12, from 12-1 PM, join us for From Idea to Action with Diane Dye Hansen, the Adams Hub September Lunchbox Learning session. Diane is principal of What Works Coaching, a Carson City-based business coaching firm which helps entrepreneurs and solopreneurs learn new ways to thrive during periods of transition or crisis.

Moving from idea to execution to fruition is a process that’s not well understood, but learnable, according to Diane. Not surprisingly, most of the impediments we encounter are the ones we create for ourselves.

“Each of us, at some point, enters a loop called the Paradox of Perfection,” Diane explains. “There are three distinct “loops” which can stop our ideas from reaching fruition: a Learning loop, Resource loop and Self-Belief loop. Most of the time, we don’t realize we’re stuck in one of these vicious cycles, and we’re unaware how to get out.”

The Learning Loop occurs when we have a new idea and we think we need to learn more about it. In our quest to understand it better, we start attending seminars and conferences, reading books, and moving from one mentor to another. Though we are learning, we are still unwilling to act.

The next loop is Resource Loop, in which we think we don’t have enough resources to carry out our idea. We believe we need more money or additional team members. The fact is that, we don’t need money to test the viability of our ideas, and teams grow as we begin to express ourselves.

The last loop which can halt progress is the Self-Belief Loop, a common challenge for inventors and would-be entrepreneurs. We fear that somebody will steal our idea or copy our idea, or we may believe that our idea isn’t ready yet. The Self-Belief Loop enables us to talk ourselves out of our own ideas, even while we believe we’re “protecting” them.

Why do our ideas fail to take root? Diane believes that most of us don’t nurture them in the right environment, and instead believe that a truly good idea will produce instant success. (Consider the way ideas and “strokes of genius” are depicted in the media: most “big ideas” appear to be an overnight success.) Just as a plant doesn’t grow instantly, ideas take time and a supportive environment to germinate, root, grow and thrive.

This lunchtime workshop provides practical tools for organizations or individuals, including ways to flush out ideas, and strategies for scheduling the necessary ‘white space’ (time) for ideation.

Diane will also introduce a unique new approach to discovering opportunity in crisis–an idea which has been around since 1400 BC. Diane has dubbed it CRAPPERTUNITY, and created a definition for the first time. So, join Diane, who helps individuals or business in crisis or transition at Adam’s Hub to evaluate, refine your ideas and turn them into actions.

FAQ

1. Who will benefit from this workshop?

Anyone who is working on an idea for business or personal change.

2. Are there any prerequisites?

Only an open mind.

3. What are the takeaways?

Clarity about your idea(s) and what to do about it

To RSVP for the workshop, email grow@adamshub.com or call 775.222.0001. Space is limited. The program will begin promptly at noon. Please feel free to bring your lunchbox!

Diane Dye Hansen is the Chief Inspiration officer and Communication Consultant for What Works Coaching. She has helped local, national and international businesses to discover opportunity, take action and create results. She is a former Editor in Chief of Getaway Reno Tahoe Magazine.

Mastering the Mindset of World Class Customer Service: 7/25 Lunchbox Learning Session

Do you wish your team was more adept at customer service?
Are you frustrated when employees don’t consistently follow your established customer service procedures?
Do you work with the public and need some new “tools” in your kit?

Great customer care begins with great people. (Northern Nevada has lots of those!) But even great employees can struggle with the demands of public-facing jobs, whether in retail, hospitality, professional services, medicine or government. Any organization is only as strong as its weakest link, and bad word of mouth, online and off, can destroy a company’s good reputation.

All world class customer service organizations have three things in common: they have mastered the three key building blocks of world-class customer care–what I call the “roots,” the “structure,” and the “art.” When you understand how these components work together, you can create authentic, satisfying customer experiences in any business. This process increases customer service representatives’ autonomy and confidence while it increases customer satisfaction.

In the class I draw on my 30+ years in the spa and hospitality sector, during which time I managed and led hundreds of front-line employees and consulted for dozens of other companies. I developed a management seminar that was utilized by Ritz Carlton, Four Seasons, Shangri-La, Peninsula Hotels and Park Hyatt to train their spa directors over the course of nearly 15 years. I’m also a graduate of Hospitality Quotient’s “Creating Wows” program in New York. But this simple approach can be used by any company that delivers customer service, face-to-face or remotely, in any market.

Please join us and “level up” your customer service game! The class is open to business owners and employees alike.

Where: Adams Hub for innovation, 111 West Proctor St. Carson City

When: Tuesday July 25, 12-1 p.m.

How: To register, RSVP to grow@adamshub.com or call 775.222.0001.

Lunchbox Learning: Secrets of Authentic Audience-Building for Your Blog

A successful blog is usually at the center of a good content strategy, and a must for creatives, freelancers and solopreneurs who are positioning themselves as thought leaders and experts. In the online world, “Content is King,” and the key to developing an audience. Compelling, original, high-quality content is vital to a powerful online presence and helps provide search engines with the “food” they love–which makes you (and your brand) more visible.

Jonas Ellison is a Northern Nevada author whose blog, Higher Thoughts, boasts a following of over 50,000 subscribers around the world. More impressive, Jonas achieved this success in a relatively short period, less than 2 years. It began as a side project/personal challenge: to blog every day for one full year. Now it’s the centerpiece of his professional life and his personal brand.

Jonas is an advocate of something he calls “authentic audience building”, and generally spurns the “clickbait” tactics commonly used to snare subscribers. For his blog, he chose to take the high road, and the results have been spectacular.

Jonas uses and recommends the blogging platform Medium and in this fast-paced lunch session he’ll share with you how he went from a WordPress blogger with a handful of followers to one of the Top Writers on this very influential blogging site. Medium was created (by the founder of Twitter) to enable everyone from world leaders to everyday folks to share their thoughts, analyses of world events, personal stories and more. As Medium says, they are “your daily news reimagined, straight from the people who are making and living it.” Top Medium bloggers include world leaders and everyday folks alike.

This fun, free lunchtime class is a great introduction to using Medium to amplify your “voice” and build your brand.

Get to know Jonas.

Tuesday, June 20th, 12-1 p.m.
The Studio at Adams Hub
177 W. Proctor St. Carson City
RSVP to grow@adamshub.com

How to Research Almost Anything: Lunchbox Learning Class April 27, 12-1 p.m.

If you’ve tried to do vital using Google and Wikipedia, you may have discovered that the “good stuff,” accurate, professionally-vetted data, is behind paywalls. One such premium database is ReferenceUSA. The Research Ninjas of the Library utilize ReferenceUSA and other premium tools on Wednesdays and Fridays while helping , solopreneurs, startups and community businesses at Adams Hub (psst! It’s free.)

On Thursday, April 27th at noon, The Carson City Library and The Studio at Adams Hub for welcome ReferenceUSA Senior Account Executive Nancy Spidle, who’ll share the amazing capabilities of this business-focused database, which offers accurate data on 268 million consumers and 48 million businesses. Learn how to find answers to your burning business questions as you scrutinize markets, search for customers, optimize your supply chain or get a deeper understanding of your competition. Learn how to search smarter, faster and more strategically in this informative free hour-long class.

To RSVP for Lunchbox Learning or reserve a session with a Carson Library Research Ninja, email grow@adamshub.com or call us at 775.222.0001.

Cultivating Emotional Balance Workshop with Molly Dahl: Work-Life Balance is Possible!

On Monday, April 24, from 5:30-7:30 p.m., author and instructor Molly Dahl is bringing a new workshop to Carson City, designed to help participants create healthier, more balanced lives. Dahl, whose 2015 book Youth Positive, Exploring the Unique Genius of Every 21st Century Adolescent shared emotional-balance tactics for teens, is now setting her sights on the area’s stressed-out adults. The event will be held at The Studio at Adams Hub for innovation, best known for business events like Entrepreneurs Assembly. Dahl is eager to reach out to the business community.

Workshop Leader Molly Dahl

“Our constantly-connected, 24/7 lifestyle is depriving us of the full richness of relationships, both with ourselves, our loved ones and even our co-workers,” Dahl explains. “The process that I’ll be teaching, Cultivating Emotional Balance, or CEB, is a proven mindfulness and emotional awareness system.” CEB enables anyone to reduce stress, increase empathy and compassion, avoid burnout, and self-regulate negative emotions.

“These are skills that everyone benefits from, but when practiced by employers, their impact is particularly profound,” explains Dahl. “Entrepreneurs and managers are under a great deal of stress, and their communication can have a large impact on their employees and even customers. Being able to identify and regulate negative emotions makes them much more effective and improves morale in the people they interact with.”

Every community member is invited to the workshop, which will introduce participants to the key practices of CEB. It includes lectures, discussion and small-group practice. Students will also receive access to personal tools and online resources.

The CEB system is based in the western science of emotion and contemplative practices, designed by Paul Ekman, PhD and B. Alan Wallace, PhD. Dr. Ekman is the author of Emotions Revealed, and the scientific genius who took audiences on a journey inside the mind in the Disney-Pixar movie Inside Out. Dr. Wallace is a prolific author and the founder of the Santa Barbara Institute for Consciousness Studies.

Dahl holds a Master’s Degree in Educational Leadership and has been teaching the principles of balanced, healthy living for over 30 years. Her rich and varied background makes her teaching accessible to a wide range of people. Molly is a certified teacher of , meditation, and Cultivating Emotional Balance. She holds a Certificate in Positive Psychology from The Wholebeing Institute.

Workshop Takeaways:

• Burnout identification and avoidance
• Understanding the science of emotions, inside and out
• Using mindfulness to manage daily emotions and restore equilibrium
• Short-circuiting destructive behavior caused by negative emotions
• Specific breathing practices to relax and calm the nervous system
• Greater effectiveness at, and ease with, completing tasks and reaching goals

Documented benefits of Cultivating Emotional Balance include:
• Protection from negative psychological and physiological effects of stress
• Highly significant decrease in
o depression
o anxiety
o hostility
o stress

• Increase in effectiveness when communicating at work and at home, including significant increases in:
o Empathy, patience and affection for others
o The ability to effectively read and respond to others’ emotions

Registration:
General registration $35 per person, includes all course materials
Earlybird registration $29 until April 17
Adams Hub client discount registration $25

For more information, contact mdahl@youthpositive.net

Registration site

NewE Entrepreneurial Readiness Intensive kicks off April 19

with Alex Ellison, Executive Envisioner, New Entrepreneur Network (NewE)

Enthusiastic. Quick to notice opportunity. Solution-oriented. Improvement-oriented. Effective communicator.

Are these qualities that describe a successful entrepreneur? Or are these qualities that might be found in a job description on Craigslist?

They’re both.

Countless studies have been conducted, and articles written, about the key traits of successful entrepreneurs. Researchers and writers have ferreted out the “secrets” of famous founders in hopes of offering insights for budding company builders.

But why should these traits be taught and revealed only to budding entrepreneurs? Anyone hoping to make a living and be more than a task rabbit, bouncing from job to job, would be smart to adopt this mindset and hone these behaviors.

In conversations and focus groups with business owners, I’ve learned that regardless of the industry, location or size of the company, the desired qualities in new hires overlap the qualities of successful entrepreneurs.

We’ve also discovered that many teens lack the context and experience to even fathom the idea of running their own companies one day; the goal of this program is to deliver the right exposure and inspiration.

These observations created the impetus for The Entrepreneurial Readiness Intensive (ERI) a five-week intensive designed to prepare students to be Intrapreneurs. Intrapreneurs are people who use entrepreneurial skills and attitudes to succeed in any job environment. Fostering an entrepreneurial mindset may help inspire students to become entrepreneurs, but it will also make them more valuable and productive employees.

In the five after-school sessions, NewE students will hear from local business owners who will share tips and insights for landing a job at their respective companies. They’ll also discuss how they started their companies. Sessions will focus on specific skills, such as building stand-out resumes and portfolios with limited experience, interviewing with confidence, and building and nurturing a professional network.

The ERI is held on Wednesdays, from 2:45 to 4:30, beginning April 19 and ending May 17th. Each student will receive a certificate of completion signed by Carson City Mayor Bob Crowell. The program is open to students in grades 9 through 12 and will be held at Carson High.

Artrepreneurs Workshop Series Debuts in Carson

A new four-week arts marketing workshop series for Northern Nevada “Artrepreneurs” is taking aim at the cliché of the Starving Artist. The workshop promises to help visual artists, artisans, and performing artists achieve business success as they follow their creative passion.

The series is a unique collaboration between the Nevada Arts Council, The Carson City Visitors Bureau and Adams Hub for innovation. Mark Salinas, the new Arts & Culture Coordinator at CCVB, will be sharing his knowledge and experience, along with an extensive list of guest speakers and subject matter experts. The workshops are practical, tactical sessions that help participants build skills, and will culminate in a final event, a show at The Studio at Adams Hub.

Topics include the creation of a compelling web presence and social media strategies for artists. Artists will also learn how to define and express their unique personal brand and tell their story through effective documentation. The workshop series includes hands-on skills labs, including sessions with a professional photographer and videographer, as well as a segment on writing artist biographies and profiles and honing an artist’s “elevator pitch.” Also included will be a session on sales skills. The workshops will explore the channels through which artists can generate revenue and visibility, including galleries, venues, fairs, grants and residencies. A highlight of the final workshop will be a panel discussion with experts from the art world.

The workshops will take place on four consecutive Wednesday evenings from 5:30 to 8:30 p.m., beginning May 3rd and ending May 24th.

Space is limited to 20. Applications are available on our registration site.
Five seats were added and the new application deadline is Monday April 17.

Participants are asked to contribute a materials fee of $49. Refreshments will be provided.

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Entrepreneurs Assembly Carson: Where do you want to go in 2017?

Local entrepreneurs can begin their year on the right foot: Entrepreneurs Assembly (EA) Carson starts the New Year on a new schedule: the second Wednesday of the month from 5:30-8:30 p.m. Entrepreneurs, , small businesses, even people working on a new business idea are welcome. There is no charge to participate, and meetings are held at The Studio at Adams Hub, 177 W. Proctor, in Carson City.

EA is a Nevada non-profit whose mission is growing opportunity and prosperity throughout the state through entrepreneurship and . There are now thriving chapters in Reno, South Lake and Incline. EA also launches chapters in 2017 at UNLV and Henderson, Nevada.

City officials and local business experts meet with a group of visiting Young Leaders of the Americas Initiative fellows at the Adams Hub for Innovation in Carson City, Nev. on Wednesday, Oct. 19, 2016.  Photo by Cathleen Allison

Entrepreneurs Assembly Meeting at The Studio at Adams Hub. Photo by Cathleen Allison

During each meeting, round tables facilitated by experienced volunteer business who act as a “virtual business incubator” in which participants work on their business, not in their business. Confidentiality is key, as members discuss their business . Mentors and peers alike join in the lively interactions, and the formulates a plan of action for the next 30 days. (EA is not a or leads group, though networking happens and business leads often occur.)

“The beauty of this format is that it creates accountability for entrepreneurs, who are generally accustomed to going it alone,” says Matt Westfield, the founder of EA. “This helps keep them on track, moving forward, and making progress. Just as important, our members are able to discuss challenges and concerns that they may not even share with their family members. Our motto is founders helping founders.

Since its inception in 2011, EA has provided support to over 1,000 Nevada entrepreneurs.

To participate, RSVP to grow@adamshub.com or call 775.222.0001.  You’re also welcome to simply show up on the evening of the meeting.

 

 

Lunchbox Learning Series: How to Start a Business, with Michael Salogga

Please RSVP to grow@adamshub.com

Michael has quite the eclectic background and is uniquely qualified to be the local Business Development Manager for Carson City as well as the Business Counselor for the Nevada Small Business Development Center. Michael has two degrees from San Diego State: a BS in Information Systems and an MBA in Finance. His gray hair is from over 30 years of experience in manufacturing, distribution, retail, professional services and non-profits. He has worked for large recognizable names such as Levi Strauss and San Diego Gas & Electric and mom & pop’s, working directly with the mom & pop. As a C-Level executive and a worker bee, he has seen how many companies do it right and how many have done it wrong. His expertise covers sales, marketing, finance, operations and systems. Originally from the Bay Area, Michael has lived in the big city and in a small town in western Colorado. His focus in approaching business challenges is one steeped in proper planning, taking calculated risks and having tons of fun along the way. Join us and Michael on September 27th at 12pm!