Winning More B2B Sales: October’s Lunchbox Learning with Alice Heiman

You built it but they are not coming. Why aren’t companies flocking to buy from you?
Join Alice Heiman for this fast-paced hour-long workshop. B2B, complex sales can be daunting. Alice will help you create a winning sales process to drive the business you need. Learn how to identify your ideal customer and identify the best approach to build awareness, determine interest, educate, close the deal and get more business and referrals.

Alice is a nationally-recognized sales trainer and consultant. Over the course of her two decades of teaching others the art of selling, she’s earned a host of awards, including Saleswoman of the Year, Marketer of the Year, and the U.S. Chamber of Commerce Small Business Blue Ribbon Award. Alice has made numerous guest appearances on television and radio broadcasts, and has been featured in print publications, including Entrepreneur’s Startups and Selling Power magazines.

Alice developed her sales expertise while at Miller Heiman, Inc. before striking out on her own and establishing Alice Heiman, LLC, in 1997. In her years at Miller Heiman she sold to and trained some of the company’s largest and most complex accounts, including Coca Cola, Dow Chemical, Merck and Hewlett Packard.

Lunchbox Learning Workshop
October 24, 2017
12:00-1:00p.m.
Adams Hub for innovation: 111 W Proctor Street, Carson City, NV

Lunchbox Learning Workshops are free by advance reservation and open to the Northern Nevada business community. Just RSVP to grow@adamshub.com. Space is limited, and be sure to bring your lunchbox!

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Molly Dahl brings YOUTH Positive curriculum to Carson High School

The Adam’s Hub NewE program at Carson High, through the Career and Technical Education program and in collaboration with Billy McHenry, is guided this year by author and teacher Molly Dahl.

Dahl’s curriculum YOUTH Positive, Exploring the Unique Genius of Every 21st Century Adolescent, is being used in Entrepreneur classes as well as Freshman Transition program. YOUTH Positive is a collection of the research and best practices of Positive Psychology written for the adolescent audience. As a school curriculum, it offers a full set of tools and techniques that guide teens toward a more enthusiastic, successful, and enjoyable high school experience.

After 15 years in the high school classroom as a Spanish teacher, Dahl took the leap and left the formal education setting. She took three years off to write and publish a set of four books that comprise the YOUTH Positive series: the high school book, a middle school workbook, a nine-week lesson plan and activity book for K-3, and a teacher’s guide.

This year finds Dahl back in the high school classroom as the liaison between the Adams Hub for innovation, a local business incubator and co-working space, and the CTE (Career and Technical Education) program at Carson High. In collaboration with Billy McHenry, the Business and Entrepreneur teacher, Dahl brings the real world into the high school classroom with lessons from YOUTH Positive on problem solving, developing a growth mindset and positive attitude, fostering an entrepreneurial mindset, and the roots of creativity, to name a few. Local business owners and entrepreneurs add their rich experiences as guest speakers, encouraging students to develop the entrepreneurial attitude at an early age.

In the Freshman Transition program, Dahl works with the teachers, both in their classrooms as well as in professional development trainings, on how to best tailor YOUTH Positive to the needs of their students. Being back in the classroom and working so closely with students is “refreshing and encouraging”, says Dahl.

“It really makes me see how important it is to offer them as many tools as possible so they can create the future they hope for. Creativity in education has long been cast aside,” she explains. “It’s interesting to observe the students as they are turned loose to work on problem-solving. They’ve forgotten how to be creative. They make lists and outlines. The come up with the usual answers. It’s hard for them to break out and think creatively. So it’s a really fun and challenging process for me as a teacher. How do I help them understand that they can’t “do” creativity wrong? How do I encourage them to find their unique genius through their own expression and ideas? Creativity is as individual as they are. It should be fun! And challenging.”

 

From Idea to Action: Our September 12 Lunchbox Learning Session

On September 12, from 12-1 PM, join us for From Idea to Action with Diane Dye Hansen, the Adams Hub September Lunchbox Learning session. Diane is principal of What Works Coaching, a Carson City-based business coaching firm which helps entrepreneurs and solopreneurs learn new ways to thrive during periods of transition or crisis.

Moving from idea to execution to fruition is a process that’s not well understood, but learnable, according to Diane. Not surprisingly, most of the impediments we encounter are the ones we create for ourselves.

“Each of us, at some point, enters a loop called the Paradox of Perfection,” Diane explains. “There are three distinct “loops” which can stop our ideas from reaching fruition: a Learning loop, Resource loop and Self-Belief loop. Most of the time, we don’t realize we’re stuck in one of these vicious cycles, and we’re unaware how to get out.”

The Learning Loop occurs when we have a new idea and we think we need to learn more about it. In our quest to understand it better, we start attending seminars and conferences, reading books, and moving from one mentor to another. Though we are learning, we are still unwilling to act.

The next loop is Resource Loop, in which we think we don’t have enough resources to carry out our idea. We believe we need more money or additional team members. The fact is that, we don’t need money to test the viability of our ideas, and teams grow as we begin to express ourselves.

The last loop which can halt progress is the Self-Belief Loop, a common challenge for inventors and would-be entrepreneurs. We fear that somebody will steal our idea or copy our idea, or we may believe that our idea isn’t ready yet. The Self-Belief Loop enables us to talk ourselves out of our own ideas, even while we believe we’re “protecting” them.

Why do our ideas fail to take root? Diane believes that most of us don’t nurture them in the right environment, and instead believe that a truly good idea will produce instant success. (Consider the way ideas and “strokes of genius” are depicted in the media: most “big ideas” appear to be an overnight success.) Just as a plant doesn’t grow instantly, ideas take time and a supportive environment to germinate, root, grow and thrive.

This lunchtime workshop provides practical tools for organizations or individuals, including ways to flush out ideas, and strategies for scheduling the necessary ‘white space’ (time) for ideation.

Diane will also introduce a unique new approach to discovering opportunity in crisis–an idea which has been around since 1400 BC. Diane has dubbed it CRAPPERTUNITY, and created a definition for the first time. So, join Diane, who helps individuals or business in crisis or transition at Adam’s Hub to evaluate, refine your ideas and turn them into actions.

FAQ

1. Who will benefit from this workshop?

Anyone who is working on an idea for business or personal change.

2. Are there any prerequisites?

Only an open mind.

3. What are the takeaways?

Clarity about your idea(s) and what to do about it

To RSVP for the workshop, email grow@adamshub.com or call 775.222.0001. Space is limited. The program will begin promptly at noon. Please feel free to bring your lunchbox!

Diane Dye Hansen is the Chief Inspiration officer and Communication Consultant for What Works Coaching. She has helped local, national and international businesses to discover opportunity, take action and create results. She is a former Editor in Chief of Getaway Reno Tahoe Magazine.

For students, both on and offline, coworking is the perfect study environment

Coworking isn’t just for entrepreneurs and freelancers. More employees than ever are working remotely, and more students than ever before are distance-learners.

A good coworking facility provides all the resources students need to get work done: a comfortable, modern, low-distraction workspace, ultra-high-speed internet, plenty of convenient outlets to charge tech gadgets, a frig for your lunch, and unlimited free caffeine. (The savings in coffee alone could pay for a membership!)

Amenities like lockers and showers increase the utility of a coworking space for students, who are frequently combining work and school, or taking classes both online and on-campus. Members can utilize the printer/copier for a nominal fee, as well. For $20 per month, a member can opt for an Adams Hub mailbox.

Need to take or make a phone call? Coworking etiquette dictates that a quiet, short call is okay, but a “phone booth” is offered for those longer conversations. Want to get outside? Adams Hub offers a coworking rooftop deck with wifi.

But what about remote learners? One of the biggest challenges for students of online schools and courses is isolation. A home environment presents myriad distractions. (The dog, the laundry, the refrigerator…) Coffee shops can be loud and crowded. A good coworking facility creates an atmosphere of focus, with just the right amount of social interaction.

In fact, the biggest benefit of student coworking is the opportunity for collaboration and networking. It may be as simple as, “Hey, I know someone who could help you with X,” or it could be as rewarding as, “Hey, I’m looking for someone who does Z. Would you be interested?” In a coworking environment, students are exposed to entrepreneurs and freelancers who could open up new and interesting opportunities, including jobs.

Adams Hub offers a Student Membership that provides access Monday through Friday from 9 to 5 p.m. The discounted membership rate is just $49 (a $100 savings over our standard $149, 9 a.m. to 5 p.m. membership.) Curious? We’d be happy to take you on a tour. Contact us at grow@adamshub.com.

The Scoop on Scoups, an EA-fueled local startup

When Geoff and Kimberly Landry began working on their startup, Scoups, the naysayers were loud. Their business concept, an ice cream and soup bar, was a combination the market hadn’t seen before. After finding what seemed to be a perfect location on the new McFadden Plaza, they were committed. Even though they were just months from opening, the couple decided to seek an entrepreneurial community to support them on their journey. What they found was the Carson chapter of Entrepreneurs Assembly.

More than a networking or mastermind group, EA is a community of entrepreneurs and mentors who support each other in growing their businesses. Participants break out into mentor-facilitated round tables, taking turns presenting a current business challenge. In addition to the mentors’ feedback, peer-to-peer experience sharing is encouraged. After that, specific “marching orders” for the next 30 days are identified.

“We’re always impressed with the broad range of ideas from the attendees, everything from high tech to home-based businesses, and products to services,” says Geoff. “It’s a wide variety and it helped us look outside of our box and our business.”

EA is open to everyone, whether a business is in the early “idea” stage, making money, or ready to grow. Because EA is free to attend, its mentors are all volunteers. This includes businesspeople who run profitable companies of their own.

“We are there for the love of business and we want to see each other succeed,” says EA Carson City chapter president Diane Dye Hansen.

“The EA energy is great,” says Kimberly Landry. “The support is just amazing. In business, we all carry a certain amount of knowledge. When you go to EA, you take what you know and add everyone else’s thoughts. It gives you a different perspective. It’s a great addition to Carson.”

The Landrys say, even though they were far along in their opening timeline, EA helped them further validate their business plan and better understand the profit margins they needed to achieve. They took action on their marching orders to stay on their construction timeline and open a restaurant which is now known and loved by many.

Scoups enjoys reviews averaging 4.9 out of 5 stars on Facebook and 4.5 stars on Yelp.

Entrepreneurs Assembly (EA) is held at 5:30 pm on the second Wednesday of each month inside The Studio at Adams Hub for Innovation. If you are ready to take the next step with your business idea, or get some peer and mentor help with your business, EA may be right for you. You may be amazed what it does for you, your mindset, and your business.

Entrepreneurs Assembly – Carson City
111 W. Proctor Street – The Studio
Carson City
2nd Wednesday of Each Month
5:30 pm – 8:30 pm
No cost

Meet Bill Monroe, the Mushroom Man

When you think of the ag industry in Northern Nevada, the first crop that comes to mind is probably not mushrooms. But Adams Hub entrepreneur Bill Monroe of CalNeva Organics is pioneering this space in the exploding indoor-agriculture sector. Here’s a quick Q & A with the co-founder of this exciting, sustainable ag-tech business.

How would you describe your business?

I’ve got my hands in several ventures right now, but I’m currently focused on mushrooms, as that facility is about to open in a few weeks in Carson. CalNeva Organics is an organic oyster mushroom farm that incorporates biotech systems into food production for consistency in product, calculable and timely yields, and ideal fruitbody size. We grow oyster mushrooms in a sterile environment using waste materials from other agricultural crops such as wheat straw, rice hulls, peanut husks, palm, sawdust/wood chippings or cannabis and hemp stalks.

How did you find your way into this business?

My partners, Nick and Phil, met a local mushroom mycologist named Dr. John (Doc John) Holliday last year when discussing a different business we were developing. As that development continued, Doc John became closer on the project and eventually proposed possible revenue enhancement with the incorporation of mushrooms into our current agricultural system. After some development and research, we landed on a reciprocal and multi-beneficial business model to incorporate oyster mushrooms into our plan.

What’s the biggest challenge that you’re facing right now in growing that business?

Our model is to grow certified organic oysters, which requires organic inputs into the system. During the summer, before summer wheat is harvested in the southwest, we find it difficult to source quality materials for our nutrient inputs. The material must be tested to be free of fungicides and other non-organic matter, and with a monthly requirement exceeding seven tons of dry straw, it is not an easy order to fill.

What kind of growth are you anticipating in the coming year? Why?

CalNeva Organics is part of a larger operation that is in multiple states under the name “Holliday Mushrooms”. Our goal is to have ten to twelve mushroom farms across the country focusing on organic oyster mushrooms. The oysters are part of a class of mushrooms considered to be “exotic” in the markets, and Doc John’s biotech system allows for consistency and quality in these mushrooms. We have one brand, Holliday Mushrooms, that will be represented in many markets across the country by the end of the year and into next year. We aim to be to Planter’s Peanuts or Blue Diamond Almonds of the exotic mushroom industry- partnering with local operators in different states, supplying them with operations support and sales channels.

Why Oyster Mushrooms?

Oyster mushrooms are dense in protein and nutrients, and are largely unknown to the mass market. Everyone knows about the common button mushroom and portabellas; even shitake and crimini are popular. These mushrooms are classified as agaricus, and grow primarily in a soil mixture. Oysters grow from waste material from other agricultural crops, therefore turning waste into food. This is important because it allows us to implement a farm like this in any market that has agricultural production–including third world countries–and allows for the manufacture of protein and vitamins from waste. We consider this an opportunity to help feed the world.

Tell me about your work style and how being a member at the Hub supports that.

My work style is very free-spirited and lightly structured. Most days I feel like work is just one constant stream of tasks and agenda items flowing from one day into the next. Being a member at Adams Hub has allowed me to come into the office at all hours of the day and night to support the busy schedule I keep. There is always coffee available–a true life saver for me–and it is a conducive environment to work in. I’ve utilized the available interns for market research and help in shaping the business early on, and intend to use them as sales and marketing researchers in the coming weeks. Kat and Miya have been incredibly supportive and communicative of pertinent issues to my business–from texts alerting me of arriving packages to key introductions with influential people in the business community. Working from Adams Hub has certainly accelerated my start-up, and will continue to help propel it into a successful business.

Mentor Moment: Clint Koble, SBDC Business Counselor

Clint Koble loves rural America and its small communities. As Northern Nevada’s SBDC Rural Business Counselor, he spends nearly all his time there. From Elko to Battle Mountain to Lovelock and south to Carson, Minden, Gardnerville and Yerington, you’ll find Clint on the move, meeting with small businesses and entrepreneurs. SBDC provides free and confidential business counseling to new and existing small businesses.

“I enjoy helping someone chase their dreams,” he says. “I like to be positive and reinforcing, and at the same time, it’s my job to be brutally honest. I have to tell them that their plan may not work. And I have to help them develop contingency plans in case that happens.”
Clint is adamant about the importance of rural America to the fabric of our economy.
“Two percent of our population grows food for the other 98%,” he points out. “Our fresh water, food, fiber, minerals, energy sources, and major transportation links are all located in these rural areas. Yet only 16% of the country’s population lives there, the lowest amount in history.” As anyone who has traveled through these small towns has observed, the loss of population has led to a decline in local businesses. Those that survive are challenged by the tremendous pace of technology-driven change.
Clint was born and raised in north central North Dakota, the second oldest of seven siblings. He lived on a 2,000-acre family farm with row crops and hay, as well as beef and dairy herds.
“I developed the value system that I have today from my upbringing. I learned the importance of the family unit, of working together, and having a strong work ethic.”
After college, he found his way into the fitness club industry and then into the resort and hospitality sector. But his heart remained in small town America, and he eventually returned. He worked for the Nevada Rural Development Council, a non-profit focused on economic development, and then was appointed to head up Nevada’s office of the Nevada Farm Services Agency of the USDA. There he helped implement and enforce farm bills and programs, and worked closely with farmers, ranchers and Tribes.
“Rural America is under a lot of stress,” Clint explains. “We have to keep reinvesting in these communities. There’s so much change right now.”
He cites Winnemucca as an interesting example of a small, rural community that is rising to the challenge.
“It’s a town that wants to protect its future, and it’s a community willing to invest. Winnemucca is normally dependent on mining, but they just built a brand-new Boys and Girls club, did a $50 million-dollar expansion to their hospital, and recently added a large new hotel and casino. They’ve also embraced the arts, education and the environment. It’s a well-balanced community, with a large number of dedicated, community-driven, well-trained, and well-educated people. Even though their population is less than 8,000, they’re thinking about, worrying about, and planning for their future.”
Clint believes that community pride and entrepreneurship is key to the future of small towns.
“These are communities that deal in trust, in face-to-face interactions. A handshake and a smiling face still mean a lot,” he observes. “There’s still opportunity for locally-owned and operated businesses.”
With the improving economy, Clint has seen more lending to small businesses, but financing can be a challenge in rural Nevada.
“Businesses that are related to agriculture and mining can stillfind access to capital. So do service businesses that support those industries, such as companies who provide heavy equipment and tools, or skilled labor such as welders and mechanics. We’re also seeing increasing investments in indoor ag and hydroponics.”
Clint is encouraged by meeting a lot of young Nevadans with “entrepreneurship in their DNA.”
“They see the world as they want it, not as it’s been seen, and they have big imaginations. They can be experts in a moment’s notice–they can get so much information online. They have access to templates for business plans and cash flow statements. The people I meet with now are more well-read and their plans are better researched today, compared to 5-10 years ago.”
He cited a recent meeting with an aspiring bakery owner who had extensive experience in the industry, and presented him with strong business plan.
After their first meeting, Clint assigned her to do more detailed research on her competition, produce a monthly profit and loss statement, and plan more for operating capital. He’s optimistic about her chances because of her experience and knowledge, as well as her commitment.
“She’s willing to do whatever it takes, including waiting until she’s better prepared,” he notes. “Many aspiring business owners don’t seek help with their plan until they’ve made critical decisions, like signing a lease or cashing out their retirement account. That is usually the kiss of death.”
“I like to be positive, and if they are doing what they need to do, I’ll be their biggest cheerleader,” he says. “But I’m also willing to be brutally honest to save them from themselves.”

Free and confidential counseling from the NV SBDC is available with Clint on alternating Tuesdays at Adams Hub, 8:30 AM to 3:30 PM. He can help business owners improve the performance of existing businesses as well as guide an aspiring entrepreneur through the creation of a full business plan.

Interested in SBDC counseling? Contact the Nevada Small Business Development Center at www.nsbdc.org, and on the home page, click on “request counseling,” answer a few questions about the business, and you’ll be contacted within 24-48 hours to set up your session.

Community Yogi Founder Allison Reitz on Disrupting Wellness

Allison Reitz wants to help you find balance. The founder of Community Yogi, a transplant from Illinois, knows something about balancing acts. While building her startup, she also works as a composer of films scores and as an on-set sound effects expert. Allison discovered yoga in college in 2011. Her passion for the healing art grew steadily, and when it came time to become a yoga instructor, she went directly to the source. In 2016 she spent a month studying at the Trimurti school, in Dharamsala, India, located at the base of the Himalayas.

Allison joined the instructor team at Carson City’s premier yoga studio, Yoga Sol. She quickly saw that her new mission to introduce others to yoga was limited by her own time and energy. While teaching a community class at Comma Coffee on Sundays, she found her answer.

“I realized that we could host more yoga classes at underutilized commercial spaces.” Community Yogi was born. “It’s a win for the business that hosts the class, because it increases their visibility and foot traffic. And it keeps overhead expenses down which helps us provide classes at an affordable price.”

Central to the Community Yogi concept is a “Choose Your Price” or “Pay What You Want” model, a business model promoted by business influencer Tom Mork. The idea behind this is to ensure that everyone in the community can afford yoga classes. Community Yogi has a suggested price of $12 per class for drop-in sessions. Allison reports that about 2/3 of customers pay the suggested price; the final third split evenly into those paying more and those paying less. She’s noticed that this effect is a bit different for the more expensive class pass, which has a suggested price of $25.

“The majority of the customers pay more, and a lot of them pay $40 because they tell us that it’s worth that,” she reports.

Customers use the Community Yogi app to reserve and pay for their classes. Instructors currently receive 80% of the class revenue.

“We’ve attracted incredible teachers. We’re all discovering different kinds of yoga. The format of Community Yogi makes it easy to explore different yoga modalities,” Allison observes.

Offerings include popular themed classes like Soul Day Sunday, Moon Day Monday and Afternoon Zest. There are an array of healing arts represented in the Community Yogi repertoire, as well. The Brewery Arts Center hosted a sound-healing class, called Gong Immersion. Instructors are encouraged to be creative. There’s even a class at Patchwork Giraffe crafts store in Carson where participants sew their own eye pillows and then put them to use in a meditation class.

Allison is excited about the rapid growth of the company, and knows there are challenges ahead. Ensuring that the semi-virtual company can scale profitably will be the biggest. “We’re part of the sharing economy,”

“I’m looking forward to working with my mentor group,” says Allison. “I came to Adams Hub to take advantage of the Marketing Entrepreneur in Residence office hours on Tuesdays. When Community Yogi really started to take off, they invited me to become a Virtual Incubator member.”

“What Allison has accomplished in a short span of time is amazing,” notes Miya MacKenzie, Chief Professional Officer at Adams Hub. “She has incredible focus and strong follow-through. But very importantly, she is coachable. That’s not always true of entrepreneurs, but it’s essential for their success in incubated startups.”

“We liked her concept so much we decided to bring a Community Yogi class to our incubator and coworking space,” says Adams Hub Community Curator Peggy Wynne Borgman. “Beginning May 4, we’re welcoming Yoga Lunch to The Studio at Adams Hub, from 12 to 1 p.m.”

To learn more about Community Yogi, visit www.communityogi.com. Or sign up now for our Yoga Lunch!

Mastermind Groups Demystified: Guest Blog by Diane Dye Hansen

The first time I sat in the hot seat in my mastermind group, I was terrified. What was I doing? I had 20 minutes to talk about my business and ask a ‘how do I’ question. This was vulnerability at its most frightening. Sit me down in any support group and I’d be happy to talk about my childhood or my relationship with my father. But, cracking the nut on my business challenges, fears, and outright stalemates? That’s the type of raw honesty that made my skin crawl Yet, I counted myself in. I learned a while ago if it terrifies me, it’s worth the leap to try. After all, wasn’t that why I was a dyed in the wool, 4th generation entrepreneur? So, there I sat on the phone surrounded by the CEOs, VPs, owners, movers and shakers I had been so confidently providing advice to for months. It was my turn.

The experience of sharing my business was unlike anything I had experienced. It was nothing like the horror movie my mind conjured up. I was surrounded by a team of intelligent allies who were curious about my business and wanted to help. Soon, I found myself talking about my business and where I had created operational stress for myself. My ‘how do I’ turned into a slew of solutions from those who cared about me. I had given freely during previous sessions. Now, they were giving to me. Top consultants had their eyes on my business. Best, it didn’t cost me a dime.

Unfortunately, there are a lot of misunderstandings floating around about mastermind groups and what they do. When I stepped into my first one, I was still figuring it out. Now, I don’t see running my business without being part of one. Hopefully, my experience will help you decide what group is right for you.

Masterminds are not:

About Finding Sales Prospects: Networking and business connections can be a by-product of being part of a mastermind group. However, you don’t go there to sell. The best masterminds are those where everyone is there to give freely of their knowledge and make connections without strings attached. This no-sales environment makes a mastermind a safe place to explore business challenges without feeling you are about to be pitched.

Always “Pay to Play”: The experts industry has high end mastermind groups which can cost thousands to join. These groups may be right for some people. However, they are not the standard for mastermind groups. A good number of mastermind groups, Entrepreneurs Assembly included, are completely free to participate in.

For Those Who Know Everything:
If you think you know everything and are not open to ideas about what you are doing, a mastermind group may not be right for you. Where you gain from a mastermind is getting different perspectives on your business challenge. If you are closed off to this or are seeking validation for what you are doing, a mastermind may not be the best fit for you. You are intelligent. However, even the most intelligent person is open to insight.

A Place Where You Stay Quiet: Come to your mastermind group ready to participate. Entrepreneurs Assembly at Adams Hub for Innovation breaks out its entrepreneurs into pre-revenue, revenue, and growth categories. Each person has 20 minutes to briefly state their challenge and get input from the group. Seasoned entrepreneurs guide the group as facilitators to move the discussion along.

Masterminds are:

An Environment Filled with People Like You: Mastermind groups provide an opportunity for you to meet people who are facing similar challenges. You will get support, get connected with people who have been where you are, and discover resources that are available to you. You’ll realize quickly even if you are a solo-preneur, you are never alone.

A Place to Give Freely: Don’t be stingy with the questions. Mastermind groups are a place to give! When giving recommendations, it’s best to frame it as something you have done or would do with your business. Listen and respond thoughtfully and people will do the same when you are on the hot seat.

Incredibly Fun: When I left Entrepreneur’s Assembly, I felt energized. Even though I was mentoring, it gave me new fire and energy which I applied to my business. I also felt more prepared with ideas for my two other mastermind groups.

I hope to see you at the next Entrepreneur’s Assembly in Carson City. I look forward to saying hello!

Executive Pajamas – Cute Idea. But Not Cute for Executive Mindset.

Guest Blog by Diane Dye Hansen, Chief Inspiration Officer, What Works Coaching

Last Friday, I hit work-from-home bottom. Ironically, it was because I wasn’t working from home. I had set such poor boundaries with my working hours Monday through Wednesday that, by Thursday, I was waking up late. By Friday, I was entirely unable to focus. I went for a run. I talked on the phone. I did everything I could to get my head right. Because, darn it, I’m a business productivity coach! This is not me! But, it had become me.

It becomes thousands of well-intentioned business owners who want to save some money and work how they want. Unfortunately, how I wanted to work was to work when the inspiration is flowing. Can you guess how long that lasts for someone whose title is Chief Inspiration Officer?

I was working a lot. It was sustainable, I thought. It was productive, I justified. But last Friday, I hit my work-from-home bottom.

I realized that, although I could go to work in my pajamas, I also had “pajama boundaries” with myself. I put “pajama limitations” on myself on my ability to network. By that Friday, I looked at my social calendar and it looked like “pajamas” too. Too much Netflix and chill was needed to recover from the way I had been pushing myself. I needed boundaries. I needed socialization. I had reached “diminishing pajama return.” I needed to be a part of the human race again. I already volunteer at Adams Hub for Innovation on Mondays from 10 a.m. until 2 p.m.. So, I decided to drop my pajamas (!) and check into what co-working could do for my business.

For one, I am clear and unwavering about my needs. I don’t want to be tied to a space. I want the flexibility to be absent, to travel, go see clients, and (gasp) work from home if I wanted to. Also, I didn’t want to be in the middle of something and have to get up and leave because its “closing time.” That sounded less productive than more. The 24/7 co-working membership allowed me flexibility to come and go and not experience the “last call’ feeling when it came to my work. If I am inspired at 4:50 pm, I am probably going to lean into my inspiration versus say, meh, tomorrow.

What’s your Co-working Why?

Co-working might be right for you if you:

• Enjoy being around people and don’t need absolute silence while you are working.
• Hate being in pain after sitting in the wrong chair at coffee shops or other public spaces.
• Are open to the opportunity that meeting new people may bring you.
• Tend to overwork or underwork yourself when you work from home.
• Realize your home doesn’t feel like home anymore.
• Need a more professional environment for meetings
• Need things like fast Internet, copiers, good ‘ol fashion fax machines, and coffee you don’t have to worry about making.
• Understand that a $5 cup of coffee and a $5 snack from your favorite place times 5 times a week is the same amount as a 24/7 co-working membership at Adams Hub – and there is no closing time.
• Would like to work in downtown Carson City, have sushi for lunch, maybe some mid-morning yoga, and walk to your office from your free parking spot.

Your why is in there. You are feeling it. I know I had to be huddled under the covers, exhausted, unsocialized, and battling the pajama-CEO blues before I realized it. Use me as your cautionary tale. Just come and check it out. There are day passes, 9 am to 5 pm memberships, offices, and even incubator services. Plus, you get access to a bevy of experts to help you with your business.

If nothing else, come say hi to me. I’m still getting used to face-to-face human interaction again.

Diane Dye Hansen Chief Inspiration Officer
What Works Coaching
775-400-6174 | diane@whatworkscoaching.com
| www.whatworkscoaching.com | Skype: whatworkscoaching

Schedule a session now.

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