Community Yogi Founder Allison Reitz on Disrupting Wellness

Allison Reitz wants to help you find balance. The founder of Community Yogi, a transplant from Illinois, knows something about balancing acts. While building her startup, she also works as a composer of films scores and as an on-set sound effects expert. Allison discovered yoga in college in 2011. Her passion for the healing art grew steadily, and when it came time to become a yoga instructor, she went directly to the source. In 2016 she spent a month studying at the Trimurti school, in Dharamsala, India, located at the base of the Himalayas.

Allison joined the instructor team at Carson City’s premier yoga studio, Yoga Sol. She quickly saw that her new mission to introduce others to yoga was limited by her own time and energy. While teaching a community class at Comma Coffee on Sundays, she found her answer.

“I realized that we could host more yoga classes at underutilized commercial spaces.” Community Yogi was born. “It’s a win for the business that hosts the class, because it increases their visibility and foot traffic. And it keeps overhead expenses down which helps us provide classes at an affordable price.”

Central to the Community Yogi concept is a “Choose Your Price” or “Pay What You Want” model, a business model promoted by business influencer Tom Mork. The idea behind this is to ensure that everyone in the community can afford yoga classes. Community Yogi has a suggested price of $12 per class for drop-in sessions. Allison reports that about 2/3 of customers pay the suggested price; the final third split evenly into those paying more and those paying less. She’s noticed that this effect is a bit different for the more expensive class pass, which has a suggested price of $25.

“The majority of the customers pay more, and a lot of them pay $40 because they tell us that it’s worth that,” she reports.

Customers use the Community Yogi app to reserve and pay for their classes. Instructors currently receive 80% of the class revenue.

“We’ve attracted incredible teachers. We’re all discovering different kinds of yoga. The format of Community Yogi makes it easy to explore different yoga modalities,” Allison observes.

Offerings include popular themed classes like Soul Day Sunday, Moon Day Monday and Afternoon Zest. There are an array of healing arts represented in the Community Yogi repertoire, as well. The Brewery Arts Center hosted a sound-healing class, called Gong Immersion. Instructors are encouraged to be creative. There’s even a class at Patchwork Giraffe crafts store in Carson where participants sew their own eye pillows and then put them to use in a meditation class.

Allison is excited about the rapid growth of the company, and knows there are challenges ahead. Ensuring that the semi-virtual company can scale profitably will be the biggest. “We’re part of the sharing economy,”

“I’m looking forward to working with my mentor group,” says Allison. “I came to Adams Hub to take advantage of the Marketing Entrepreneur in Residence office hours on Tuesdays. When Community Yogi really started to take off, they invited me to become a Virtual Incubator member.”

“What Allison has accomplished in a short span of time is amazing,” notes Miya MacKenzie, Chief Professional Officer at Adams Hub. “She has incredible focus and strong follow-through. But very importantly, she is coachable. That’s not always true of entrepreneurs, but it’s essential for their success in incubated startups.”

“We liked her concept so much we decided to bring a Community Yogi class to our incubator and coworking space,” says Adams Hub Community Curator Peggy Wynne Borgman. “Beginning May 4, we’re welcoming Yoga Lunch to The Studio at Adams Hub, from 12 to 1 p.m.”

To learn more about Community Yogi, visit www.communityogi.com. Or sign up now for our Yoga Lunch!

Mastermind Groups Demystified: Guest Blog by Diane Dye Hansen

The first time I sat in the hot seat in my mastermind group, I was terrified. What was I doing? I had 20 minutes to talk about my business and ask a ‘how do I’ question. This was vulnerability at its most frightening. Sit me down in any support group and I’d be happy to talk about my childhood or my relationship with my father. But, cracking the nut on my business challenges, fears, and outright stalemates? That’s the type of raw honesty that made my skin crawl Yet, I counted myself in. I learned a while ago if it terrifies me, it’s worth the leap to try. After all, wasn’t that why I was a dyed in the wool, 4th generation entrepreneur? So, there I sat on the phone surrounded by the CEOs, VPs, owners, movers and shakers I had been so confidently providing advice to for months. It was my turn.

The experience of sharing my business was unlike anything I had experienced. It was nothing like the horror movie my mind conjured up. I was surrounded by a team of intelligent allies who were curious about my business and wanted to help. Soon, I found myself talking about my business and where I had created operational stress for myself. My ‘how do I’ turned into a slew of solutions from those who cared about me. I had given freely during previous sessions. Now, they were giving to me. Top consultants had their eyes on my business. Best, it didn’t cost me a dime.

Unfortunately, there are a lot of misunderstandings floating around about mastermind groups and what they do. When I stepped into my first one, I was still figuring it out. Now, I don’t see running my business without being part of one. Hopefully, my experience will help you decide what group is right for you.

Masterminds are not:

About Finding Sales Prospects: Networking and business connections can be a by-product of being part of a mastermind group. However, you don’t go there to sell. The best masterminds are those where everyone is there to give freely of their knowledge and make connections without strings attached. This no-sales environment makes a mastermind a safe place to explore business challenges without feeling you are about to be pitched.

Always “Pay to Play”: The experts industry has high end mastermind groups which can cost thousands to join. These groups may be right for some people. However, they are not the standard for mastermind groups. A good number of mastermind groups, Entrepreneurs Assembly included, are completely free to participate in.

For Those Who Know Everything:
If you think you know everything and are not open to ideas about what you are doing, a mastermind group may not be right for you. Where you gain from a mastermind is getting different perspectives on your business challenge. If you are closed off to this or are seeking validation for what you are doing, a mastermind may not be the best fit for you. You are intelligent. However, even the most intelligent person is open to insight.

A Place Where You Stay Quiet: Come to your mastermind group ready to participate. Entrepreneurs Assembly at Adams Hub for Innovation breaks out its entrepreneurs into pre-revenue, revenue, and growth categories. Each person has 20 minutes to briefly state their challenge and get input from the group. Seasoned entrepreneurs guide the group as facilitators to move the discussion along.

Masterminds are:

An Environment Filled with People Like You: Mastermind groups provide an opportunity for you to meet people who are facing similar challenges. You will get support, get connected with people who have been where you are, and discover resources that are available to you. You’ll realize quickly even if you are a solo-preneur, you are never alone.

A Place to Give Freely: Don’t be stingy with the questions. Mastermind groups are a place to give! When giving recommendations, it’s best to frame it as something you have done or would do with your business. Listen and respond thoughtfully and people will do the same when you are on the hot seat.

Incredibly Fun: When I left Entrepreneur’s Assembly, I felt energized. Even though I was mentoring, it gave me new fire and energy which I applied to my business. I also felt more prepared with ideas for my two other mastermind groups.

I hope to see you at the next Entrepreneur’s Assembly in Carson City. I look forward to saying hello!

How to Research Almost Anything: Lunchbox Learning Class April 27, 12-1 p.m.

If you’ve tried to do vital using Google and Wikipedia, you may have discovered that the “good stuff,” accurate, professionally-vetted data, is behind paywalls. One such premium database is ReferenceUSA. The Research Ninjas of the Library utilize ReferenceUSA and other premium tools on Wednesdays and Fridays while helping , solopreneurs, startups and community businesses at Adams Hub (psst! It’s free.)

On Thursday, April 27th at noon, The Carson City Library and The Studio at Adams Hub for welcome ReferenceUSA Senior Account Executive Nancy Spidle, who’ll share the amazing capabilities of this business-focused database, which offers accurate data on 268 million consumers and 48 million businesses. Learn how to find answers to your burning business questions as you scrutinize markets, search for customers, optimize your supply chain or get a deeper understanding of your competition. Learn how to search smarter, faster and more strategically in this informative free hour-long class.

To RSVP for Lunchbox Learning or reserve a session with a Carson Library Research Ninja, email grow@adamshub.com or call us at 775.222.0001.

Executive Pajamas – Cute Idea. But Not Cute for Executive Mindset.

Guest Blog by Diane Dye Hansen, Chief Inspiration Officer, What Works Coaching

Last Friday, I hit work-from-home bottom. Ironically, it was because I wasn’t working from home. I had set such poor boundaries with my working hours Monday through Wednesday that, by Thursday, I was waking up late. By Friday, I was entirely unable to focus. I went for a run. I talked on the phone. I did everything I could to get my head right. Because, darn it, I’m a business productivity coach! This is not me! But, it had become me.

It becomes thousands of well-intentioned business owners who want to save some money and work how they want. Unfortunately, how I wanted to work was to work when the inspiration is flowing. Can you guess how long that lasts for someone whose title is Chief Inspiration Officer?

I was working a lot. It was sustainable, I thought. It was productive, I justified. But last Friday, I hit my work-from-home bottom.

I realized that, although I could go to work in my pajamas, I also had “pajama boundaries” with myself. I put “pajama limitations” on myself on my ability to network. By that Friday, I looked at my social calendar and it looked like “pajamas” too. Too much Netflix and chill was needed to recover from the way I had been pushing myself. I needed boundaries. I needed socialization. I had reached “diminishing pajama return.” I needed to be a part of the human race again. I already volunteer at Adams Hub for Innovation on Mondays from 10 a.m. until 2 p.m.. So, I decided to drop my pajamas (!) and check into what co-working could do for my business.

For one, I am clear and unwavering about my needs. I don’t want to be tied to a space. I want the flexibility to be absent, to travel, go see clients, and (gasp) work from home if I wanted to. Also, I didn’t want to be in the middle of something and have to get up and leave because its “closing time.” That sounded less productive than more. The 24/7 co-working membership allowed me flexibility to come and go and not experience the “last call’ feeling when it came to my work. If I am inspired at 4:50 pm, I am probably going to lean into my inspiration versus say, meh, tomorrow.

What’s your Co-working Why?

Co-working might be right for you if you:

• Enjoy being around people and don’t need absolute silence while you are working.
• Hate being in pain after sitting in the wrong chair at coffee shops or other public spaces.
• Are open to the opportunity that meeting new people may bring you.
• Tend to overwork or underwork yourself when you work from home.
• Realize your home doesn’t feel like home anymore.
• Need a more professional environment for meetings
• Need things like fast Internet, copiers, good ‘ol fashion fax machines, and coffee you don’t have to worry about making.
• Understand that a $5 cup of coffee and a $5 snack from your favorite place times 5 times a week is the same amount as a 24/7 co-working membership at Adams Hub – and there is no closing time.
• Would like to work in downtown Carson City, have sushi for lunch, maybe some mid-morning yoga, and walk to your office from your free parking spot.

Your why is in there. You are feeling it. I know I had to be huddled under the covers, exhausted, unsocialized, and battling the pajama-CEO blues before I realized it. Use me as your cautionary tale. Just come and check it out. There are day passes, 9 am to 5 pm memberships, offices, and even incubator services. Plus, you get access to a bevy of experts to help you with your business.

If nothing else, come say hi to me. I’m still getting used to face-to-face human interaction again.

Diane Dye Hansen Chief Inspiration Officer
What Works Coaching
775-400-6174 | diane@whatworkscoaching.com
| www.whatworkscoaching.com | Skype: whatworkscoaching

Schedule a session now.

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Cultivating Emotional Balance Workshop with Molly Dahl: Work-Life Balance is Possible!

On Monday, April 24, from 5:30-7:30 p.m., author and instructor Molly Dahl is bringing a new workshop to Carson City, designed to help participants create healthier, more balanced lives. Dahl, whose 2015 book Youth Positive, Exploring the Unique Genius of Every 21st Century Adolescent shared emotional-balance tactics for teens, is now setting her sights on the area’s stressed-out adults. The event will be held at The Studio at Adams Hub for innovation, best known for business events like Entrepreneurs Assembly. Dahl is eager to reach out to the business community.

Workshop Leader Molly Dahl

“Our constantly-connected, 24/7 lifestyle is depriving us of the full richness of relationships, both with ourselves, our loved ones and even our co-workers,” Dahl explains. “The process that I’ll be teaching, Cultivating Emotional Balance, or CEB, is a proven mindfulness and emotional awareness system.” CEB enables anyone to reduce stress, increase empathy and compassion, avoid burnout, and self-regulate negative emotions.

“These are skills that everyone benefits from, but when practiced by employers, their impact is particularly profound,” explains Dahl. “Entrepreneurs and managers are under a great deal of stress, and their communication can have a large impact on their employees and even customers. Being able to identify and regulate negative emotions makes them much more effective and improves morale in the people they interact with.”

Every community member is invited to the workshop, which will introduce participants to the key practices of CEB. It includes lectures, discussion and small-group practice. Students will also receive access to personal tools and online resources.

The CEB system is based in the western science of emotion and contemplative practices, designed by Paul Ekman, PhD and B. Alan Wallace, PhD. Dr. Ekman is the author of Emotions Revealed, and the scientific genius who took audiences on a journey inside the mind in the Disney-Pixar movie Inside Out. Dr. Wallace is a prolific author and the founder of the Santa Barbara Institute for Consciousness Studies.

Dahl holds a Master’s Degree in Educational Leadership and has been teaching the principles of balanced, healthy living for over 30 years. Her rich and varied background makes her teaching accessible to a wide range of people. Molly is a certified teacher of , meditation, and Cultivating Emotional Balance. She holds a Certificate in Positive Psychology from The Wholebeing Institute.

Workshop Takeaways:

• Burnout identification and avoidance
• Understanding the science of emotions, inside and out
• Using mindfulness to manage daily emotions and restore equilibrium
• Short-circuiting destructive behavior caused by negative emotions
• Specific breathing practices to relax and calm the nervous system
• Greater effectiveness at, and ease with, completing tasks and reaching goals

Documented benefits of Cultivating Emotional Balance include:
• Protection from negative psychological and physiological effects of stress
• Highly significant decrease in
o depression
o anxiety
o hostility
o stress

• Increase in effectiveness when communicating at work and at home, including significant increases in:
o Empathy, patience and affection for others
o The ability to effectively read and respond to others’ emotions

Registration:
General registration $35 per person, includes all course materials
Earlybird registration $29 until April 17
Adams Hub client discount registration $25

For more information, contact mdahl@youthpositive.net

Registration site

NewE Entrepreneurial Readiness Intensive kicks off April 19

with Alex Ellison, Executive Envisioner, New Entrepreneur Network (NewE)

Enthusiastic. Quick to notice opportunity. Solution-oriented. Improvement-oriented. Effective communicator.

Are these qualities that describe a successful entrepreneur? Or are these qualities that might be found in a job description on Craigslist?

They’re both.

Countless studies have been conducted, and articles written, about the key traits of successful entrepreneurs. Researchers and writers have ferreted out the “secrets” of famous founders in hopes of offering insights for budding company builders.

But why should these traits be taught and revealed only to budding entrepreneurs? Anyone hoping to make a living and be more than a task rabbit, bouncing from job to job, would be smart to adopt this mindset and hone these behaviors.

In conversations and focus groups with business owners, I’ve learned that regardless of the industry, location or size of the company, the desired qualities in new hires overlap the qualities of successful entrepreneurs.

We’ve also discovered that many teens lack the context and experience to even fathom the idea of running their own companies one day; the goal of this program is to deliver the right exposure and inspiration.

These observations created the impetus for The Entrepreneurial Readiness Intensive (ERI) a five-week intensive designed to prepare students to be Intrapreneurs. Intrapreneurs are people who use entrepreneurial skills and attitudes to succeed in any job environment. Fostering an entrepreneurial mindset may help inspire students to become entrepreneurs, but it will also make them more valuable and productive employees.

In the five after-school sessions, NewE students will hear from local business owners who will share tips and insights for landing a job at their respective companies. They’ll also discuss how they started their companies. Sessions will focus on specific skills, such as building stand-out resumes and portfolios with limited experience, interviewing with confidence, and building and nurturing a professional network.

The ERI is held on Wednesdays, from 2:45 to 4:30, beginning April 19 and ending May 17th. Each student will receive a certificate of completion signed by Carson City Mayor Bob Crowell. The program is open to students in grades 9 through 12 and will be held at Carson High.

Carolyn Usinger of ReadyConnect

We caught up with Carolyn Usinger, founder of disaster-recovery communications company ReadyConnect.

Why did you start ReadyConnect?
I have a passion for helping businesses succeed. My earliest careers were involved with foreclosures and bankruptcies. After those experiences, I wanted to devote my life to helping businesses succeed. I started by creating a series of kits to help people create their businesses easily, with the California Chamber of Commerce.

While I was doing that, my house and home office burned in the 1991 Oakland fire. It changed my whole life. I began to look at disasters through new eyes. I learned that 50% of local businesses don’t survive a disaster. Of the ones that do, another 50% are gone within 3 years. Disasters have a very long-tail effect of small businesses.

What are some of the things we don’t understand about disaster recovery?
Even well-meaning attempts to help can backfire. For example, a truckload of bottled water or a load of plywood may be donated to the community, and undermine sales that could have gone to struggling local businesses. Without accurate insights into what a community needs, efforts to help often don’t hit their intended target. ReadyConnect facilitates communication, coordination and recovery. It pulls the community together. As we say, “Don’t face a disaster alone.”

During a disaster’s immediate aftermath, consumers don’t know which businesses are open, which are closed, which may have supplies that they need. Employers may have difficulty finding out the status of employees. During power outages, cellphone batteries run low as people make multiple calls to family, friends, and employers.

I began doing research through chambers of commerce and started to create a toolkit. As I learned more about the needs of businesses following disaster, that tool morphed and grew. It became a resource to help business and people connect to each other.

Since then, the number of natural disasters and the intensity of the destruction has magnified. ReadyConnect was created to make recovery a reality, supporting local businesses and individuals with a community network. My goal is to provide toolkits to every community in the country, to enable them to start recovering on Day 1 instead of starting from scratch.

How does your product work?
Our toolkit is hosted online for business and we offer a mobile for end users. We’re beginning with Chambers of Commerce, so every member business receives an online toolkit at no charge, and their employees and families can purchase as many mobile apps as they wish. Anyone can purchase the mobile app, so we expect that our subscriber base will grow organically through these personal connections. If you’re connected, you want your friends and family to be, too.

The businesses create disaster plans and the employees who have the app can build their own family disaster plan. One of the features people appreciate most is that we keep their contact lists up to date and enable them to have fast, efficient, battery-preserving “one button” communication with all those people. But it is much more than a communication tool. Perhaps the most important element of ReadyConnect is that we help businesses themselves to the Ready-Connected Community in the aftermath of a disaster. They will be able to notify consumers of crucial supplies in stock. If they’re scrambling to re-open, they can let people know their re-opening date and sell vouchers to keep cash flowing. This is absolutely critical, because many businesses that survive that first year following a disaster will eventually succumb to poor sales. The disaster doesn’t end when the media coverage does.

How does this differ from what Facebook is doing?
Facebook offers a “safe” notification, which is a simple way to notify friends and family of your status–if you’re all Facebook subscribers. Now imagine, following a disaster, trying to remember who you have reached and then having to still communicate by phone or text with the individuals you’ve missed. Another serious issue is that Facebook and other social media sites are rife with scams and rumors, even well-meaning misinformation. ReadyConnect provides forums that are vetted by local community leaders. Users can ask questions and get reliable answers. We’re a source of trusted information. We can start disseminating information before the disaster center opens five days after the fact. We provide a platform on which to organize the recovery.

We recognize that not all disasters are big, natural disasters. A fire or broken pipe can close a business, too. So we’re offering ReadyConnect as a tool for “everyday” recovery.

What are some challenges you’ve faced?
People don’t want to think about disasters. And it’s human nature not to prepare—it’s called “denial”. So we are approaching “preparation” with tools that businesses can use every day, as well as during these epic events. For example, a tool to “broadcast” updates to your employees if you’re experiencing a sudden closure, that enables them to easily view work schedules and cover shifts.

There’s the obvious problem of government agencies being consumed with major infrastructure issues such as repairing roads or levees or putting out fires. But when it comes to recovery, we find that different agencies are “siloed.” There is not good integration of resources. Disaster centers are not enough. Without clarity about a community’s needs, agencies may not be providing the right help. We have built this company to deliver what FEMA is asking for, a “Whole Community Approach.” Unless you own your own business, you can’t understand the urgency of keeping your doors open. A weeks’ closure can be the difference between life and death for many local businesses. Folks in government don’t experience this kind of traumatic job insecurity, so their ability to relate to this situation can be limited. Meanwhile, a owner may be paying salaries to employees even when they have no sales and revenue. Many sacrifice themselves to keep their teams going, expecting that recovery will be faster.

In speaking with cities, we’ve learned that they’re willing to spend $30,000 on a reverse 911 system yet don’t understand why they should invest 10% of that cost to enable their community to recover. That has been eye-opening. Chambers “get it” because they’re part of the business community, so they’re our target market for the rollout.

Where is ReadyConnect now?
This is a very exciting time—we’re launching in five communities in California: Palo Alto, San Mateo, Half Moon Bay, Encino and Culver City. We’re working through Chambers of Commerce because they’re already connected to community businesses and they get it. Ironically, businesses receive the least amount of support after a disaster, and yet healthy businesses are key to the recovery of the entire community. ReadyConnect is filling a gap, and we’re very excited about the future.

Mentor Moment: Carlo Luri

Sharing a conference table with Adams Hub mentor Carlo Luri is always surprising. Pick his brain, and you’ll discover education and career experience that spans chemical engineering, sales, finance, regulatory compliance, manufacturing, environmental sciences, agriculture and…whiskey distilling. As head of governmental affairs for Bently Enterprises, Carlo is hard at work on legislation to form new category of distillery for Nevada, the Estate Distillery. (More on that later.)

As a mentor, Carlo says one of the greatest challenges is “not to put too strong an imprint on the advice you give.” That thoughtful attitude is also apparent as he interacts with Adams Hub incubator companies and members of Entrepreneurs Assembly. He recognizes that different people approach company-building differently, having worked in the build-and-flip Silicon Valley culture and as part of the family-owned Bently Nevada.

His journey to Northern Nevada began in New York as the son of Northern Italian immigrants, took him to Geneva, Switzerland for high school, and then back to New York to attend Cornell. Armed with a degree in chemical engineering, he began a career in…sales. After seven years he was back at school, this time at Rutgers University, where he received a Master’s in Environmental Science. His career path eventually led him west, to a Silicon Valley startup that was cleaning up old semiconductor manufacturing sites.

“That was where I learned that the sales forecast for every startup was, Year One, $1 million, Year Three, $10 million, and Year Five, $100 million,” he laughs. “That’s where I also learned the lesson about managing investor expectations.”

After a stint with a Southern California environmental cleanup company, his next role took him to Nevada to work with Costner Industries Nevada Corp (CINC). In sales for CINC, Carlo traveled the globe prototyping and testing the company’s liquid-liquid centrifuge technology, which had gained notoriety as a solution for cleaning up oil spills, in the pharmaceutical sector. Carlo’s education in chemical engineering proved invaluable in highly technical, industrial sales.

Seven years into his work with CINC, he met Don Bently, founder of Bently Nevada. Bentley, a peripatetic engineer-inventor, was involved with a long-term engineering venture, but, Carlo says with admiration, “One day he said he wanted to make fuel.” Bently was in the biofuels industry for ten years, until the market became too difficult. The Bently sons eventually took over the company from their father, and their mini-conglomerate in Minden now includes Bently Ranch, which was founded in 1997 and produces grassfed beef. Bently Ranch is moving toward all-organic production that will include farming grains for the distillery.

And that’s Carlo found himself in the whiskey business. Carlo has been involved with the Minden Heritage Distillery project for last 2 years, which includes the renovation of a former flour mill, a building on the National Register of Historic Places, to modern LEED standards.

Carlo’s professional role in the company, which prides itself on its people, went from sales to operations and found its way to governmental affairs. As Director of Governmental Affairs at Bently, he deals with local, state and federal officials, or, as he likes to joke, “I’m in charge of the government.”

Somewhere in all of this Carlo managed to get his MBA from UNR, too.
“But now I realize I probably should’ve gotten a law degree!” he says.

The launch of Bently Estate Distillery will be much sweeter if SB189 is passed, creating a new Estate Distillery category. Alcohol production is highly regulated in Nevada, and organized into three tiers: a company can be only a producer, wholesaler, or retailer. While Craft Distilleries would remain small-batch producers at a maximum of 50,000 cases, Estate Distillers would be able to produce at volume, using ingredients grown on the premises, like estate wineries, and sell their product to distributors.

Echoing a common trait of entrepreneurs, Carlo states, “I fix problems.” When asked about a “day in the life” of a problem solver, he cites an amusingly concrete example.

“There’s this light pole in front of the distillery that we really need to have removed,” he laughs. This “do-whatever-needs-to-done” attitude gives him keen insight into the issues of the small business owners he mentors, who out of necessity must wear many hats.

He believes his breadth of work experience also enables him to approach problems with an open mind. “If you’re a marketer, you may approach challenges as marketing problems. If you’re a finance person, it’s a finance problem. I have a lot of experiences to draw on and I think that helps me give balanced guidance.”

When not lobbying the state legislature, you’ll find Carlo enjoying the great outdoors, often with his fifteen-year-old sons. They mountain bike, paddleboard, kayak and ski. Carlo recently helped to launch a new interscholastic mountain biking league for middle and high schools. He’s also active on the Carson Valley Trails Association board.

Why does he mentor?

“It’s a learning experience for me. I’m always learning new stuff. I like to keep my finger on pulse of what’s going in community, business, technology. I like to have fun and give back.”

2017 EDAWN Award for Adams Hub

Adams Hub has been chosen as the recipient of the 2017 EDAWN (Economic Development Authority of Western Nevada) Award for Program of the Year. The award was presented on March 30th during 10th annual Technology Awards at the Atlantis Casino Resort & Spa. The NCET Technology Awards celebrate the individuals and companies who have greatly enhanced the growth and prestige of the technology . The Awards recognize the people and resources that have played an integral part in contributing to the growth of our community.

City officials and local experts meet with a group of visiting Young Leaders of the Americas Initiative fellows at the Adams Hub for Innovation in Carson City, Nev. on Wednesday, Oct. 19, 2016.
Photo by Cathleen Allison

“We’re delighted to receive this honor,” said Miya MacKenzie, Chief Professional Officer of Adams Hub for innovation. “We’ve kicked off lots of new programming in the past year to support entrepreneurs and small businesses. This award is validation that those efforts are making a difference.”

New program launches in 2016 included a Carson City chapter of Entrepreneurs Assembly, the award-winning Nevada nonprofit; a Pre-Accelerator program facilitated by Kevin Lyons; Research Ninjas, on-site Carson City Librarians who assist clients and community businesses with deep research using proprietary databases; and Lunchbox Learning, monthly sessions with subject matter experts on a key business-building topics. A 2017 addition is “Motivation Mondays,” one-on-one entrepreneurial-effectiveness coaching with Diane Dye Hansen of What Works Coaching.

“Adams Hub has extended our programs beyond traditional incubation,” explained MacKenzie. “Our goal is to foster and increased employment throughout the Northern Nevada business community.” To that end, a number of the ‘s services are offered to community businesses and non-profits. “We’re building an ecosystem that supports peak performance for the entrepreneur and solopreneur,” she said.

Last Call: Our Next Pre-Accelerator

Want to push your start-up into overdrive?? The Adams Hub Pre-Accelerator is a challenging five-week program for high-growth-potential startups. The program enables you to validate assumptions about your business model while focusing on milestones and increasing customer engagement. The pre-accelerator is led by entrepreneur Kevin Lyons. Only 4-6 companies are accepted into a program session, and there is no cost to the your company if you’re selected.

To apply for the Pre-Accelerator, please fill out our online application. Learn more about the pre-accelerator application process by contacting miya@adamshub.com.