A new four-week arts marketing workshop series for Northern Nevada “Artrepreneurs” is taking aim at the cliché of the Starving Artist. The workshop promises to help visual artists, artisans, and performing artists achieve business success as they follow their creative passion.
The series is a unique collaboration between the Nevada Arts Council, The Carson City Visitors Bureau and Adams Hub for innovation. Mark Salinas, the new Arts & Culture Coordinator at CCVB, will be sharing his knowledge and experience, along with an extensive list of guest speakers and subject matter experts. The workshops are practical, tactical sessions that help participants build skills, and will culminate in a final event, a show at The Studio at Adams Hub.
Topics include the creation of a compelling web presence and social media strategies for artists. Artists will also learn how to define and express their unique personal brand and tell their story through effective documentation. The workshop series includes hands-on skills labs, including sessions with a professional photographer and videographer, as well as a segment on writing artist biographies and profiles and honing an artist’s “elevator pitch.” Also included will be a session on sales skills. The workshops will explore the channels through which artists can generate revenue and visibility, including galleries, venues, fairs, grants and residencies. A highlight of the final workshop will be a panel discussion with experts from the art world.
The workshops will take place on four consecutive Wednesday evenings from 5:30 to 8:30 p.m., beginning May 3rd and ending May 24th.
Space is limited to 20. Applications are available on our registration site.
Five seats were added and the new application deadline is Monday April 17.
Participants are asked to contribute a materials fee of $49. Refreshments will be provided.