Why Digital Marketing is Important for Small Business
When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers or even outdoor advertising. Businesses may believe that since they offer a good product or service, it’s just a matter of time…
Starting a Business in 2022: What to Know
Entrepreneurism is on the rise across America. According to the United States Census Bureau, Americans registered 4.3 million new businesses in 2021 — a 24 percent increase from 2019. A year later, this trend has continued, and it’s not slowing down any time soon. In November 2021, Americans filed 432,034 business applications. The message here is clear: if…
4 COVID-era trends that will have a lasting impact on the products and experiences people want
Marvin Chow, Kate Stanford/March 2021 To say the last 12 months have been challenging is an understatement. But as pragmatic optimists energized by ideas of “what’s next,” we’re drawn to the silver linings from the last year. As ravaging and upending as the pandemic has been, it has also illuminated consumer shifts that are already…
9 Questions Smart Entrepreneurs Answer Before Starting a Business
Answer the following 9 questions to better understand whether you’re in the position to start a business of your own. Starting a business can be one of the most exciting and nerve-wracking occasions of your life. While no exact formula for success exists, you can take a few steps to improve the odds of your…
6 Tips To Grow Your Business In 2021
Ashley Stahl Contributor | Forbes.com To say that 2020 was a year of ups and downs is putting it lightly. It was especially turbulent if you are a business owner. Your company likely had to contend with some major upheavals, stressors and challenges. In fact, 92% of small businesses reported that they had to “reinvent themselves” in…
How To Leverage Publicity for Your Business.
Jude Jernudd is the founder and lead coach of the Jernudd Company, and I spoke with her recently about how to make the most of your media appearances to maximize your publicity. Jude is the person people have been turning to for years when they’re looking for help on how to make their PR work…