Adams Hub Interim Strategic Plan: Summer 2018 – Winter 2019

Adams Hub Interim Strategic Plan: Summer 2018 – Winter 2019

Hello all!

Valerie here, the new Business Development Manager at the Adams Hub. As many of you already have heard, the Carson City Library took over management of the Adams Hub for innovation in May 2018 as a “Special Library Services Program of Economic Development”. Since that time, we’ve been asked quite a bit about what our vision is for the future of Adams Hub. So, we’ve developed an interim strategic plan. Ready to check it out?

Click here –> Final Interim Strategic Plan

We understand that you might have some questions (we’ve heard quite a few), so hopefully the information below will help to answer some of them!

Q: “Why did you write a strategic plan for only a few months?”

A: I’m glad you asked! The Library will be starting it’s next strategic planning process at the end of 2018, going into early 2019. Since the Adams Hub is now a program of the Library, it’s important that any plan for the Hub syncs with that of the Library, and vice versa. Thus, a full strategic planning process for the Hub will be completed in conjunction with that of the Library.

However, that leaves us hanging for a few months. To remedy that issue, we put together this interim plan to give the program some formal direction until a more robust and comprehensive planning process could take place.

Q: “What is the vibe of the Hub going to be like? Is this going to turn into a quiet ‘library’ setting?”

A: Definitely not! We feel it’s very important to build a culture of collaboration in a program such as this, and so we want our coworking space to be one where members can freely share ideas and to discuss challenges and successes. As for specific vibe, we have some ideas as to how we can maximize the creativity and fun that can take place in our space… more to come!

Bonus: we’re open to new ideas and suggestions! If you think of something that would be a great addition to our culture, contact me (info below) and let’s chat!

Q: “Is the incubator program going away?”

A: No. We have temporarily put the incubator program on hold while we look at how we can provide the best program within our resources. We intend to bring back the incubator program in the next few months. In the meantime, we do still offer coworking, “Executive Startup” memberships that include a private office, and many other memberships and services. Check out our latest program and fee schedule here –> New Member Fee Schedule 7.2018

Q: “How is the Adams Hub being funded now?”

A: Our program is still funded 100% through a grant from the Hop and Mae Adams Foundation, which launched the Adams Hub in 2014. We are currently exploring other state and federal grants to help support and expand our program offerings. No Carson City general fund dollars are going into the Adams Hub programs or services.

Q: “What is your vision for the Adams Hub?” 

A: It’s in the interim strategic plan, along with our larger goals, objectives, proposed activities, and Key Performance Indicators (KPIs). Enjoy!

If you have any further questions, comments or concerns, feel free to contact me!


Valerie Cauhape, MA, MPH (


Carson City Entrepreneurs Assembly at The Studio

Photo by Cathleen Allison

Entrepreneurs Assembly, co-founded by Adams Hub’s Entrepreneur in Residence Matt Westfield in 2010, is an award-winning, non-profit global organization that supports the success of entrepreneurs, startups, and aspiring business owners. Thriving chapters in Reno, Incline, Las Vegas, and South Lake Tahoe demonstrate the effectiveness of EA’s unique approach of, “Founders Helping Founders.” The Carson City chapter was named Chapter of the Year for 2017 by the board of EA.

Each meeting includes interactive roundtables in which business owners–with the help of their peers and EA facilitators–discuss growth challenges and identify their crucial action items for the month ahead. EA meetings help entrepreneurs focus on their top priorities and enable them to “work on the business, not in the business.” Everyone leaves with their marching orders for the next 30 days. To learn more about EA, please visit

Who Should Join?
• Startups
• Existing companies
• Anyone interested in starting a business
• Any industry sector from scaling tech companies to brick-and-mortar, community-based businesses

What EA is not:
• EA is not a traditional “networking” or prospecting group–it’s a place to roll up your sleeves and work on your business.

The second Wednesday of every month, from 5:30 p.m. to 8:30 p.m.

The Studio at Adams Hub
111 W. Proctor St.
Carson City, NV 89703

Email us:
Or call us at 775.222.0001

Top 5 Ways to Get Unstuck

Guest Blog by Diane Dye Hansen

Have you ever felt overwhelmed, stuck, or unable to move forward? What happened? If you are like most people, you stopped what you were doing. Or, you distracted yourself with something else, in hopes that it would help you get unstuck.

Getting stuck happens to everyone. It’s how you get unstuck that makes the difference between long term success and getting caught in a perpetual loop of “stuckness.”

Here are five ways, if you are stuck, you can start moving forward again.

1.Bite size your goals. Realize it’s not about climbing the whole mountain. It’s about taking the first step.

Think about hiking. Do you wake up one morning and summit the tallest mountain? No. You start small and work up. You might take a trail. Then you take a trail with some elevation. Regardless, you complete each trail, each hill, and eventually each mountain one step at a time.

2. Learn how to bring yourself into the moment.

When things get too overwhelming, our bodies join in on the party. We might get headaches, chest pains, muscle aches, or stomachaches. Our bodies are trying to tell us the overwhelm is creating unhealthy stress. To combat this, breathe in through your nose and out through your mouth. Pretend your belly is a balloon. Let the air you take in fill up that balloon. Allow the air you breathe out to deflate it. This calming breath will bring you into the moment so you can address the situation at hand.

3. Understand how to structure your day.

To get out of overwhelm, mix fun or relaxing activities with the activities you don’t enjoy as much. Alternate the activities to reward yourself with the fun or relaxing stuff.

Warning: Set a timer for all of it! This way, you don’t start slogging through the tough stuff and taking more time to do it because you feel you should “put the time in.” It’s not about time served.

Working is about pointing your hours toward productivity. If that means that you spend an hour on fun and can get a lot of unfun done in 30 minutes, do that. When you structure your day to how you work best, you get more done.

4. Stop playing the comparison game.

It’s not about keeping up with others! You learn at the pace you learn. You work at the pace you work. Stay in the practice of your own work and you will be less likely to experience overwhelm due to comparison. Move at your own pace, keep your eyes on what you are doing, and you will move farther faster than looking at how everyone else is performing.

5. Be nice to yourself.

At the end of the day, it’s about being gentle with yourself. When you encourage yourself, celebrate your successes, and remain humble, you open yourself up for more success. It’s hard to move forward when you are busy being your own worst enemy.

Ultimately, if you are in overwhelm, know there is a way out. The pathway is as simple as knowing yourself and having the courage to just do the next right thing. Yes, the end game exists. But you don’t have to play at the goal line.

Listen up!

Guest Blog by Mark Stiving

“Who will buy your product and why?”

Pricing expert Mark Stiving. See more of his writing at

That was the question I asked in last month’s blog.  Do you know the answer to this question? If not, how do you find out?

You listen.

Go listen to your market. Pick up the phone and call people. Listen to them. Learn from them. Who should you listen to? Several types of people.

Customers:  Call people who’ve already bought from you. Ask them why–but don’t accept the first answer. Probe deeper.

  • What else did they consider?
  • What would they have done if you didn’t exist?
  • What criteria did they use to make the decision?
  • What benefits did they hope to receive?
  • What benefits did they actually receive?
  • Can they quantify the value of those benefits?

You are trying to put yourself in the mind of someone who liked your product enough to buy it.

Prospects:  Find strangers who you think might or should be interested in a product or service like yours.  Emphasize that you are not selling anything and would just like their opinion.

  • Ask them if they’ve experienced the types of problems that you solve. Get them to tell you stories about these problems. Listen carefully to the vocabulary that they use. These may become some of the most powerful words in your sales and marketing communications.
  • Do they have any similar problems?
  • If they wanted to solve those problems, where would they look?
  • Why haven’t they solved the problem yet?
  • Would they consider a product like yours? Be fair and don’t sell. If anything, give them a gift of your product if you can.

Distribution channels: If you are selling through a channel, listen to them. They often have a good feel for your end buyers. They probably understand your competition. Don’t take their advice as gospel, but absolutely listen to their opinions and especially to their understanding of the market.

Partners:  Many companies rely on partners as part of the fulfillment or part of the product. Listen to these partners closely. Not only do you want their opinions about your market, but you absolutely must understand them.

  • What are they looking for out of the partnership?
  • If they didn’t partner with you, what would they do?
  • How much additional value would they receive after partnering with you?
  • Can you quantify that value?

Surely there are even more types of people you should listen and learn from, but this is a start. Here is the key message. You don’t know everything. You don’t have all the answers. You know about you. You know that you like what you are building, but you are not your market. You must listen to the market with as much objectivity as possible.

Listening has some amazing benefits, but the two biggest:

  1.  You build better products.  Wouldn’t it be great if you built products your market wants and would pay for?  How do you know what the next iteration of your product should be? If you’re not intentionally listening, you’re probably wasting your time, energy and money.
  2.  You learn what to say in your marketing in a way that resonates. You can talk about why other people buy your product, in the language of your customer. You can talk about problems that people solve, and the results they achieve.

You might be wondering what listening has to do with pricing. We’ll talk about that next month. For now…please, go listen.

Connect with Mark at

Music Entrepreneur David Victor returns to Northern Nevada and Adams Hub

Multi-talented music industry entrepreneur David Victor, formerly of the classic rock band Boston, returns to Northern Nevada on Saturday, March 17 to perform with his tribute act Bostyx. Prior to the St. Patrick’s Day show at the Reno Nugget, David will spend Friday, March 16 from 2-5 PM as the Adams Hub Music Entrepreneur in Residence.

David Victor (left) performs with Tommy de Carlo of the band BOSTON.

By advance reservation, David will conduct one-on-one consultations at Adams Hub with aspiring musicians or music-industry entrepreneurs. A longtime resident of Los Angeles who now makes his home in the Bay Area, David toured with BOSTON as co-lead vocalist and guitarist and sang lead on the band’s single, Heaven on Earth, from the 2013 album, Life, Love and Hope. The track hit #1 on the Classic Rock charts.

David Victor Presents, his company, fields an array of musical offerings, including tribute-style acts Bostyx (the hits of Boston and Styx) Rock in America, described as a “rock n roll joy ride” through hotbeds of musical inspiration in the United States, and Platinum Rock Stars, a full-powered tribute to the icons of classic rock.

David also innovated Strum & Spirits, a “paint-and-sip” style group guitar lesson that incorporates teaching, performance and (highly entertaining) storytelling. Companies such as Cisco and Silicon Valley accounting firm Robert Lee Associates have utilized Strum & Spirits as a team-building event. (Imagine a room full of CPAs learning to play “Wild Thing” together!) Strum & Spirits has also proven a hit at wineries and as a completely unique twist for private parties. Yes, everyone gets their own guitars.

David performs with Curly Smith of BOSTON and Stephen Tyler of Aerosmyth at the Boston Strong benefit concert.

Another new venture for David is More Than Acoustic, a San Francisco Bay Area-based, all-new, acoustic rock band, featuring former members of Night Ranger, Eddie Money, Third Eye Blind & Joe Satriani.

More Than Acoustic is all about virtuoso playing and huge vocal harmonies,” he says. “We perform the music of artists like Boston, Night Ranger, Third Eye Blind, Journey, Queen, Led Zeppelin, The Eagles and Peter Gabriel. I love playing with these guys.”

David Victor Presents is also diversifying into new acts, including Rock Party! A mega-talented party band with a secret-weapon set list that ensures even the stodgiest guests will hit the dance floor.

David’s talents go well beyond music; he also owns an enterprise software development firm that serves both his in-house projects and those of outside clients.

To reserve a 45-minute consultation with David on Friday, March 16, please email Space is very limited and sessions are available on a first-come, first-served basis. There is no charge to participate.

Find out about tickets for the BOSTYX show on March 17 at the Reno Nugget