Valerie here, the new Business Development Manager at the Adams Hub. As many of you already have heard, the Carson City Library took over management of the Adams Hub for innovation in May 2018 as a “Special Library Services Program of Economic Development”. Since that time, we’ve been asked quite a bit about what our vision is for the future of Adams Hub. So, we’ve developed an interim strategic plan. Ready to check it out?
Click here –> Final Interim Strategic Plan
We understand that you might have some questions (we’ve heard quite a few), so hopefully the information below will help to answer some of them!
Q: “Why did you write a strategic plan for only a few months?”
A: I’m glad you asked! The Library will be starting it’s next strategic planning process at the end of 2018, going into early 2019. Since the Adams Hub is now a program of the Library, it’s important that any plan for the Hub syncs with that of the Library, and vice versa. Thus, a full strategic planning process for the Hub will be completed in conjunction with that of the Library.
However, that leaves us hanging for a few months. To remedy that issue, we put together this interim plan to give the program some formal direction until a more robust and comprehensive planning process could take place.
Q: “What is the vibe of the Hub going to be like? Is this going to turn into a quiet ‘library’ setting?”
A: Definitely not! We feel it’s very important to build a culture of collaboration in a program such as this, and so we want our coworking space to be one where members can freely share ideas and to discuss challenges and successes. As for specific vibe, we have some ideas as to how we can maximize the creativity and fun that can take place in our space… more to come!
Bonus: we’re open to new ideas and suggestions! If you think of something that would be a great addition to our culture, contact me (info below) and let’s chat!
Q: “Is the incubator program going away?”
A: No. We have temporarily put the incubator program on hold while we look at how we can provide the best program within our resources. We intend to bring back the incubator program in the next few months. In the meantime, we do still offer coworking, “Executive Startup” memberships that include a private office, and many other memberships and services. Check out our latest program and fee schedule here –> New Member Fee Schedule 7.2018
Q: “How is the Adams Hub being funded now?”
A: Our program is still funded 100% through a grant from the Hop and Mae Adams Foundation, which launched the Adams Hub in 2014. We are currently exploring other state and federal grants to help support and expand our program offerings. No Carson City general fund dollars are going into the Adams Hub programs or services.
Q: “What is your vision for the Adams Hub?”
A: It’s in the interim strategic plan, along with our larger goals, objectives, proposed activities, and Key Performance Indicators (KPIs). Enjoy!
If you have any further questions, comments or concerns, feel free to contact me!
Valerie Cauhape, MA, MPH (firstname.lastname@example.org)
Photo by Cathleen Allison
Entrepreneurs Assembly, co-founded by Adams Hub’s Entrepreneur in Residence Matt Westfield in 2010, is an award-winning, non-profit global organization that supports the success of entrepreneurs, startups, and aspiring business owners. Thriving chapters in Reno, Incline, Las Vegas, and South Lake Tahoe demonstrate the effectiveness of EA’s unique approach of, “Founders Helping Founders.” The Carson City chapter was named Chapter of the Year for 2017 by the board of EA.
Each meeting includes interactive roundtables in which business owners–with the help of their peers and EA facilitators–discuss growth challenges and identify their crucial action items for the month ahead. EA meetings help entrepreneurs focus on their top priorities and enable them to “work on the business, not in the business.” Everyone leaves with their marching orders for the next 30 days. To learn more about EA, please visit https://ea-global.org/
Who Should Join?
• Existing companies
• Anyone interested in starting a business
• Any industry sector from scaling tech companies to brick-and-mortar, community-based businesses
What EA is not:
• EA is not a traditional “networking” or prospecting group–it’s a place to roll up your sleeves and work on your business.
The second Wednesday of every month, from 5:30 p.m. to 8:30 p.m.
The Studio at Adams Hub
111 W. Proctor St.
Carson City, NV 89703
Email us: email@example.com
Or call us at 775.222.0001
Guest Blog by Diane Dye Hansen
Have you ever felt overwhelmed, stuck, or unable to move forward? What happened? If you are like most people, you stopped what you were doing. Or, you distracted yourself with something else, in hopes that it would help you get unstuck.
Getting stuck happens to everyone. It’s how you get unstuck that makes the difference between long term success and getting caught in a perpetual loop of “stuckness.”
Here are five ways, if you are stuck, you can start moving forward again.
1.Bite size your goals. Realize it’s not about climbing the whole mountain. It’s about taking the first step.
Think about hiking. Do you wake up one morning and summit the tallest mountain? No. You start small and work up. You might take a trail. Then you take a trail with some elevation. Regardless, you complete each trail, each hill, and eventually each mountain one step at a time.
2. Learn how to bring yourself into the moment.
When things get too overwhelming, our bodies join in on the party. We might get headaches, chest pains, muscle aches, or stomachaches. Our bodies are trying to tell us the overwhelm is creating unhealthy stress. To combat this, breathe in through your nose and out through your mouth. Pretend your belly is a balloon. Let the air you take in fill up that balloon. Allow the air you breathe out to deflate it. This calming breath will bring you into the moment so you can address the situation at hand.
3. Understand how to structure your day.
To get out of overwhelm, mix fun or relaxing activities with the activities you don’t enjoy as much. Alternate the activities to reward yourself with the fun or relaxing stuff.
Warning: Set a timer for all of it! This way, you don’t start slogging through the tough stuff and taking more time to do it because you feel you should “put the time in.” It’s not about time served.
Working is about pointing your hours toward productivity. If that means that you spend an hour on fun and can get a lot of unfun done in 30 minutes, do that. When you structure your day to how you work best, you get more done.
4. Stop playing the comparison game.
It’s not about keeping up with others! You learn at the pace you learn. You work at the pace you work. Stay in the practice of your own work and you will be less likely to experience overwhelm due to comparison. Move at your own pace, keep your eyes on what you are doing, and you will move farther faster than looking at how everyone else is performing.
5. Be nice to yourself.
At the end of the day, it’s about being gentle with yourself. When you encourage yourself, celebrate your successes, and remain humble, you open yourself up for more success. It’s hard to move forward when you are busy being your own worst enemy.
Ultimately, if you are in overwhelm, know there is a way out. The pathway is as simple as knowing yourself and having the courage to just do the next right thing. Yes, the end game exists. But you don’t have to play at the goal line.
Guest Blog by Mark Stiving
“Who will buy your product and why?”
Pricing expert Mark Stiving. See more of his writing at PragmaticPricing.com
That was the question I asked in last month’s blog. Do you know the answer to this question? If not, how do you find out?
Go listen to your market. Pick up the phone and call people. Listen to them. Learn from them. Who should you listen to? Several types of people.
Customers: Call people who’ve already bought from you. Ask them why–but don’t accept the first answer. Probe deeper.
- What else did they consider?
- What would they have done if you didn’t exist?
- What criteria did they use to make the decision?
- What benefits did they hope to receive?
- What benefits did they actually receive?
- Can they quantify the value of those benefits?
You are trying to put yourself in the mind of someone who liked your product enough to buy it.
Prospects: Find strangers who you think might or should be interested in a product or service like yours. Emphasize that you are not selling anything and would just like their opinion.
- Ask them if they’ve experienced the types of problems that you solve. Get them to tell you stories about these problems. Listen carefully to the vocabulary that they use. These may become some of the most powerful words in your sales and marketing communications.
- Do they have any similar problems?
- If they wanted to solve those problems, where would they look?
- Why haven’t they solved the problem yet?
- Would they consider a product like yours? Be fair and don’t sell. If anything, give them a gift of your product if you can.
Distribution channels: If you are selling through a channel, listen to them. They often have a good feel for your end buyers. They probably understand your competition. Don’t take their advice as gospel, but absolutely listen to their opinions and especially to their understanding of the market.
Partners: Many companies rely on partners as part of the fulfillment or part of the product. Listen to these partners closely. Not only do you want their opinions about your market, but you absolutely must understand them.
- What are they looking for out of the partnership?
- If they didn’t partner with you, what would they do?
- How much additional value would they receive after partnering with you?
- Can you quantify that value?
Surely there are even more types of people you should listen and learn from, but this is a start. Here is the key message. You don’t know everything. You don’t have all the answers. You know about you. You know that you like what you are building, but you are not your market. You must listen to the market with as much objectivity as possible.
Listening has some amazing benefits, but the two biggest:
- You build better products. Wouldn’t it be great if you built products your market wants and would pay for? How do you know what the next iteration of your product should be? If you’re not intentionally listening, you’re probably wasting your time, energy and money.
- You learn what to say in your marketing in a way that resonates. You can talk about why other people buy your product, in the language of your customer. You can talk about problems that people solve, and the results they achieve.
You might be wondering what listening has to do with pricing. We’ll talk about that next month. For now…please, go listen.
Connect with Mark at www.LinkedIn.com/in/stiving.
Multi-talented music industry entrepreneur David Victor, formerly of the classic rock band Boston, returns to Northern Nevada on Saturday, March 17 to perform with his tribute act Bostyx. Prior to the St. Patrick’s Day show at the Reno Nugget, David will spend Friday, March 16 from 2-5 PM as the Adams Hub Music Entrepreneur in Residence.
David Victor (left) performs with Tommy de Carlo of the band BOSTON.
By advance reservation, David will conduct one-on-one consultations at Adams Hub with aspiring musicians or music-industry entrepreneurs. A longtime resident of Los Angeles who now makes his home in the Bay Area, David toured with BOSTON as co-lead vocalist and guitarist and sang lead on the band’s single, Heaven on Earth, from the 2013 album, Life, Love and Hope. The track hit #1 on the Classic Rock charts.
David Victor Presents, his company, fields an array of musical offerings, including tribute-style acts Bostyx (the hits of Boston and Styx) Rock in America, described as a “rock n roll joy ride” through hotbeds of musical inspiration in the United States, and Platinum Rock Stars, a full-powered tribute to the icons of classic rock.
David also innovated Strum & Spirits, a “paint-and-sip” style group guitar lesson that incorporates teaching, performance and (highly entertaining) storytelling. Companies such as Cisco and Silicon Valley accounting firm Robert Lee Associates have utilized Strum & Spirits as a team-building event. (Imagine a room full of CPAs learning to play “Wild Thing” together!) Strum & Spirits has also proven a hit at wineries and as a completely unique twist for private parties. Yes, everyone gets their own guitars.
David performs with Curly Smith of BOSTON and Stephen Tyler of Aerosmyth at the Boston Strong benefit concert.
Another new venture for David is More Than Acoustic, a San Francisco Bay Area-based, all-new, acoustic rock band, featuring former members of Night Ranger, Eddie Money, Third Eye Blind & Joe Satriani.
“More Than Acoustic is all about virtuoso playing and huge vocal harmonies,” he says. “We perform the music of artists like Boston, Night Ranger, Third Eye Blind, Journey, Queen, Led Zeppelin, The Eagles and Peter Gabriel. I love playing with these guys.”
David Victor Presents is also diversifying into new acts, including Rock Party! A mega-talented party band with a secret-weapon set list that ensures even the stodgiest guests will hit the dance floor.
David’s talents go well beyond music; he also owns an enterprise software development firm that serves both his in-house projects and those of outside clients.
To reserve a 45-minute consultation with David on Friday, March 16, please email firstname.lastname@example.org. Space is very limited and sessions are available on a first-come, first-served basis. There is no charge to participate.
Find out about tickets for the BOSTYX show on March 17 at the Reno Nugget
As a startup ourselves, 2017 was the year that Adams Hub shifted into high gear, accelerating our role in the Northern Nevada entrepreneurial ecosystem and within the Carson City community.
- We attracted a variety of exciting new businesses.
- We recruited a number of highly-qualified new mentors
- We received growing recognition for the value of our program, both from members and through kudos from the business community.
- We forged closer ties to local non-profits and were able to offer them, at no charge, a venue for their events, fundraisers and board meetings.
- While continuing our recruitment of high-growth potential startups, we identified new opportunities to encourage and support local businesses.
- We hired a visionary new Director for our New Entrepreneur Network, who has strengthened our program to help the area’s young people engage in their education and envision a bigger future for themselves.
- We created unique new business-education programs in response to community needs.
- We won new coworking clients and neared 100% occupancy for our private offices, prompting a decision to expand our private office capacity.
ADAMS HUB MEMBERS
Our mission is to harness the power of entrepreneurism to improve opportunities and grow new community-engaged businesses, creating more well-compensated jobs and prosperity in our region. In keeping with Nevada’s independent, “Don’t Fence Me In” spirit, our Carson City facility and its programs were designed differently than a traditional incubator’s. Most incubators focus exclusively on scaling tech companies. Instead, our charter embraces the success of the entire community, not just startups. This has enabled Adams Hub to be a contributor to the growth of opportunity across the region, and across many demographics, including youth. We support the growth of local businesses that would not be prospects for traditional incubators, but which are a vital part of the fabric of a vibrant and attractive community.
Member Mix. One of our learnings from the past year of operations is that mixing formally-incubated startups with compatible or synergistic growing businesses creates a better, more supportive habitat for all participants. Sometimes these growing businesses offer services that our startups need, such as app development or IT support. In other cases, it’s the unexpected, “creative collisions” between members that bear the most fruit.
In fact, the “secret sauce” of our program is exactly that: the spontaneous, dynamic collaboration that springs from day-to-day interactions between members, mentors, subject-matter experts, staff and guests. While these collaborations may be spontaneous, fostering the ideal environment for them to occur requires a thoughtful, strategic curation of our members and mentors.
We provide a state-of-the-art physical environment for productivity, offer programming that meets the needs of entrepreneurs, populate our facility with motivated, smart, talented and visionary people–and the collaborating and connecting begins. One recent example: a coworking member, a serial entrepreneur and turnaround consultant working on a promising tech startup, lamented that he would soon need access to a supercomputer to complete his project. Our entrepreneur-in-residence Matt Westfield, an adjunct professor of Entrepreneurship at UNR, was able to connect the member with the computing lab at UNLV, which has an underutilized supercomputer. This same member has since joined our mentor cohort and is now an active participant in our monthly Entrepreneurs Assembly meetings.
This example illustrates another phenomenon that occurs frequently at Adams Hub: members often choose to participate in a variety of capacities, which deepens their engagement with our program and business ecosystem.
By the end of 2017, our office facility was almost entirely full, with demand continuing to increase. As activity has increased, a “buzz” has been created around Adams Hub, resulting in greater awareness and a burgeoning reputation as a key element of the Northern Nevada entrepreneurial ecosystem.
BASE VENTURE: This Fintech company provides a solution for modern investment fund management, including investor reporting, document management, communication and key process automation. BaseVenture was short-listed for the 2017 Hedge Fund Management Awards as well as the 2018 Private Asset Management Awards.
CHAMBER COMPLETE: Software and app for Chambers of Commerce, designed to attract and retain more members with functionality that includes virtual mixers, compliance and fraud alerts, crowd-funding, disaster-recovery tools and a vast library of business education resources.
CYCLADEX: This eco-friendly mining company, recipient of two SBIR grants, utilizes technology created by a founder who is a Nobel Prize winner in chemistry, which eliminates the use of cyanide while processing ore. They are in the midst of a collaboration with Comstock Mining.
EASYKEEPER: Ag-tech livestock herd management software launched a major new functionality that has opened the product to larger-scale operations, and which led the company to be lauded as a 2017 Top 10 Ag-tech SaaS by an industry influencer.
FLASHVOTE: Founded by serial entrepreneur and Adams Hub mentor Kevin Lyons, FlashVote enables citizens to “vote” on any topic in seconds, from any communication device, anytime. Governments can routinely ask for opinions or advice and receive citizen feedback or suggestions in a flash. The mission of the company is to make local governments more responsive to citizen needs.
LIMA3: This company provides credit card processing solutions for companies which accept payment cards that makes use of Lima3’s proprietary Level 3 data creation to reduce processing fees by up to 30%.
MAPWATER: DRI researcher and Adams Hub startup founder Dr. Justin Huntington received grants from Google, NASA and Bechtel to pursue research that is enabling him to build out Climate Engine, a tool with multiple applications in public and private sectors.
RUVATO: App and game developer Ruvato launched the beta of their flagship product, MunyCard, a chore-management/rewards app for families. A user-testing process was conducted with students at Carson High as well as at Boys & Girls Clubs of Western Nevada. Ruvato is collaborating with several Adams Hub clients to create apps for their startups.
WHAT WORKS COACHING: Principal Diane Dye Hansen expanded her successful in-person coaching practice into online coaching programs, tripled revenues in 2017, and graduated from USC with a Masters in Communication Management.
WICIS: This company expanded its satellite-enabled, real-time biometric and geolocation data solution from its initial market in adventure sports to defense, personal security and telemedicine. It received a Thuraya award.
New Member-Companies in 2017
ALACRITY: This Silicon Valley-based, med-tech product-realization firm develops medical device and diagnostic concepts rapidly and efficiently. The company expanded to Nevada with an office at Adams Hub, creating new jobs in engineering and sales and hiring their first Nevada-based employees.
BONANZA HEMP ag-tech startup is developing year-round, indoor growing facilities for large-scale, commercial hemp (non-cannabis) production. This company was founded by two of Ruvato’s partners.
COMMUNITY YOGI: This sharing-economy startup is disrupting the yoga and fitness industry by hosting classes in unconventional spaces, offering a “pay what you want” model to attract first-time yoga practitioners, and providing better compensation for instructors. The company is in the process of developing its mobile app.
DLL TECHNOLOGIES: This growing, 15-employee IT support company expanded from the San Diego area, establishing its first office in Carson City.
HONEST HEMP is producing nutraceutical and natural skin care products with compounds extracted from hemp.
LUDELA: Smart-candle startup Ludela is disrupting the candle industry with its real-flame products. Target, Frontgate and other major retailers have signed LOIs, and founder Jamie Bianchini is working with offshore manufacturers to bring the product to market in Q4 2018.
PN LLC: A consultancy focused on strategic and financial matters. Founder Paul Niedermeyer is a veteran turnaround specialist.
YOUTH POSITIVE: This educational startup offers a curriculum for students grounded in the evidence-based tenets of positive psychology, a strengths-based approach to living. The curriculum was adopted by 4 new schools in California as well as Carson High, Oasis Academy in Churchill County, North Valley High School and Mendive Middle School in Washoe County. The Youth Positive Curriculum has also been adopted by several schools in Australia. Founder Molly Dahl conducted her first teacher training seminar and was a presenter at the Innovative Schools Conference in Las Vegas, a national event. Ms. Dahl also accepted the position of Executive Director of New Entrepreneur Network, Adams Hub sister organization and completely revamped the program. She is now embedded in the Carson High Entrerpeneurship I and II classes each week providing value-added, real entrepreneurship training and facilitates guest speakers to augment the traditional classroom curriculum.
ADAMS HUB PROGRAMS
Adams Hub provides an array of in-house business education and entrepreneurial support programs. Our goal is to provide a spectrum of services, designed to support business owners and founders from entry-level to advanced.
While startups are a major focus of our education and support offerings, we pay increasing attention to other local businesses, including those that are contributing to our revitalized downtown. For example, two new downtown restaurant startups, Scoups and Gather, utilized business counseling services and participated in Entrepreneurs Assembly in 2017. Adams Hub facilitates such peer-to-peer learning as well as curates classes and workshops facilitated by acknowledged subject matter experts.
Adams Hub also collaborates with other providers of entrepreneurial and business-support services, public and private.
A Strategy of Deep Collaboration
While awards and recognition are gratifying, Adams Hub focuses on collaboration with other programs and resources, public and private, in the Northern Nevada community. Our goal is the overall, healthy growth of our entrepreneurial ecosystem. To that end, we’ve sought out collaboration and cooperation, and we do our best not to “reinvent the wheel.” If there’s another program that’s working well at filling the needs of our members, we’ll support and promote it, and even offer it a venue.
Collaborations with Public Resources
- The Carson chapter of Entrepreneurs Assembly, a now-global, Nevada-born non-profit. The Studio at Adams Hub is now the home of Entrepreneurs Assembly Carson, which won “Chapter of the Year” in 2017. EA has also grown its mentor cohort with the addition of Adams Hub mentor-volunteers.
- The Northern Nevada SBDC (Small Business Development Center) counselor conducts counseling sessions at Adams Hub each Tuesday. Client Koble tells us he now conducts more sessions here in Carson City than all his other communities combined.
- The Carson City Library provides research librarians at Adams Hub every Wednesday, giving members and the community complimentary access to premium business intelligence databases.
- The SBA (Small Business Administration) is establishing the agency’s Northern Nevada Regional satellite office at Adams Hub. We expect to have many new opportunities to collaborate with SBA as a result.
- We partnered with Nevada Arts Council and Carson City Visitor’s Bureau to produce a highly-rated, four-workshop arts business education course, Artrepreneurs.
ADAMS HUB ENTREPRENEURIAL SUPPORT PROGRAMS
Programs for incubator companies:
The centerpiece of an incubator program is mentorship. Our mentor team includes civic leaders, veteran entrepreneurs and subject matter experts. Our incubator Members benefit from both formal, scheduled mentor-team meetings as well as informal, and on-demand mentoring throughout the work week to assist founders with problem-solving, ideation, and marketing communications.
Our mentor cohort grew substantially in 2017, with an influx of recently-relocated, veteran entrepreneurs and subject matter experts.
The Intern Program
One of the most significant benefits of being an incubator company at Adams Hub has been access to an intern team for projects. Interns are paid by Adams Hub but provide services to clients at no charge. Interns are selected from Carson High, Western Nevada College, and University of Nevada Reno (UNR). Our interns have gone on to participate in the Pre-Accelerator Program, become coworking members and have opportunities to become employees of our Member companies.
Programs open to the business community:
The following ongoing resources are made available to the local business community, at no charge, drawing on our cohort of subject matter experts and mentors.
Weekly Recurring Programs
- Mondays: Motivation Mondays, one-on-one coaching sessions with business coach Diane Dye Hansen (two complimentary sessions)
- Tuesdays: SBDC business counseling with Clint Koble, one-one-one counseling sessions on startup, business expansion, and business management (unlimited free sessions)
- Wednesdays: Private one-on-one consultations for startups with Entrepreneur-in-Residence Matt Westfield (two complimentary sessions)
- Wednesdays: Research Ninjas from the Carson City Library, with access to premium business-intelligence databases such as Mergent and Business Decisions, assist businesses with research (unlimited free service)
- Entrepreneurs Assembly (EA): EA is a Nevada-based non-profit organization co-founded by our Entrepreneur in Residence Matt Westfield. The Carson chapter debuted in 2016 and grew rapidly in 2017. EA offers mentor-facilitated round-tables and peer-to-peer learning that supports business owners, founders, and even people just working on a business idea. Participants present a challenge or issue they’re facing and the round table members offer feedback and share experience. Then members are asked to identify their “marching orders” for the next 30 days. At the next meeting they report on their progress and continue to focus on their top priorities. 75 new members joined EA Carson in 2017, as did 7 new mentors. Many Adams Hub mentors participate as mentors with EA as well. EA Carson was also named the 2017 “Chapter of the Year.” EA has a global vision of harnessing entrepreneurism for positive change. New chapters were established in Africa and South America in 2017.
- Adams Hub hosts Lunchbox Learning, a noon class series featuring different Subject Matter Experts.
Lunchbox Learning Classes in 2017 (Free and open to the community)
- “Research Like a Boss,” a presentation by Mergent, a business intelligence database utilized by our Carson Library Research Ninjas
- “Making Winning Pitches,” by Matt Westfield, explaining the nuts and bolts of creating and delivering a startup pitch to potential investors
- “Winning More B2B Sales,” with Sales Trainer Alice Heiman
- “From Idea to Action,” with Diane Dye Hansen, teaching participants how to overcome the “paradox of perfection” and get started on their business idea
- “Mastering the Mindset of World Class Service,” with Peggy Wynne Borgman, designed to enable local businesses and their employees to improve their customer service skills
- “Turning Curiosity Into Cash,” with Diane Dye Hansen, a session designed to help business owners better understand customer needs and identify the most profitable opportunities
- “Negotiation Made Simple,” with Professor Bob Ash, on negotiating skills
- “How to Research Almost Anything,” with Reference USA
- “Using LinkedIn to Generate Leads,” with Diane Dye Hansen
- “Telling Your Business Story,” with Terri Vance of Nevada Photo Source
- “Sales Without Fear,” with Peggy Wynne Borgman
- The Pre-Accelerator Program. This three week program with veteran entrepreneur and mentor Kevin Lyons takes startups through a rigorous process based on the proven model pioneered by renowned Silicon Valley incubator Y Combinator. The Pre-accelerator is designed to hone a minimum viable product, engage customers, generate sales and increase traction. Participants continue their collaborations through semi-monthly TEOS” (“Test each other’s stuff”) sessions. We conducted two Pre-Accelerator programs in 2017, with a goal of expanding that to three in 2018. Acceptance to the Pre-Accelerator program is by application, and there is no charge to attend.
- Artrepreneurs Workshop. We produced a new, four-weeks series of three-hour, once-a-week worskhops in collaboration with Nevada Arts Council and Carson City Visitors Bureau, designed to help local artists develop their business and marketing skills. The curriculum included industry-specific content on web development, social media marketing, craft fairs, galleries, grants and documenting artwork, presented by an array of subject matter experts. The program was held at different venues, including the Nevada State Museum, the Brewery Arts Center and Adams Hub. The workshop culminated in a group exhibition, open to the public, at the Studio at Adams Hub. 25 students participated, and the program had a waiting list. Tuition for the 12 hours of training was just $49.
ARTREPRENEURS WORKSHOP AGENDA
- Who’s your customer? Peggy Wynne Borgman
- What’s your “Why”? Miya MacKenzie
- Telling Your Story, Creating Your Elevator Pitch: Teri Vance
- Introduction to Social Media: Kyle Horvath
- Creating Your Web Presence: Kat Hood
- Wholesale, Retail and Beyond: Casey Sibley
- Commercial and Non-Profit Galleries: Paul Baker Prindle
- Documenting Your Work with Photography: Larry Burton
- Writing a great blurb or capsule bio: Peggy Wynne Borgman
- Selling at Fairs and Festivals: Curtis Beck
- Grants: Shoshana Zeldner, Fran Morrow
- Artist Residencies: Mark Salinas
- Panel discussion:Sharon Ross, Andrew Daugherty, Annie Zucker, Mark Salinas
- ARTREPRENEURS POP-UP SHOW, June 3
- YALI: The State Department-sponsored Mandela Fellowship includes the Young African Leaders Institute (YALI) brings groups of high-potential community and business leaders to UNR and Northern Nevada to immerse themselves in our entrepreneurial ecosystem. Adams Hub hosted the Fellows, offering presentations by our incubator clients as well as government leaders. According to the State Department, while a number of YALI cohorts take part in programs at prestigious universities across the US, participants in the University of Nevada program have made the biggest impact in their communities, starting substantially more companies than participants in the non-Nevada groups.
- Australian Youth Engagement Mission: Cassandra Mao and Alex Splitt visited Adams Hub to discuss our youth engagement initiatives and share their experiences. Ms. Mao is a 23-year-old thought leader in youth entrepreneurism and director of Australian non-profit Youth Without Borders; Mr. Splitt, while at the Foundation for Young Australians, oversaw the National Indigenous Youth Leadership Academy.
- Czech Trade Mission: Adams Hub team met with a GOED-sponsored trade mission for Czech Republic delegates. We discussed opportunities for Czech startups in Northern Nevada and for Nevada startups exploring potential business resources in Czech, including coding teams that could accelerate technology ventures.
NEW ENTREPRENEUR NETWORK (“NewE”)
Creating more and better economic opportunities in the community requires supporting our youth in “thinking bigger” and “thinking like entrepreneurs.” Cultivating a new generation of locally-grown entrepreneurs and “intrapreneurs”) is a vital, long-term initiative of Adams Hub.
2017 was a watershed year for NewE, with the appointment of a new executive director, Molly Dahl, who immediately pushed the program into high gear. A veteran educator, engaging teacher, author, and expert in the field of Positive Education, Ms. Dahl brought a new vitality, knowhow and effectiveness to our in-school programs at Carson High.
In 2017 NewE:
- Delivered the Youth Positive curriculum as an integral part of the Freshman Transitions class at Carson High, reaching approximately 600
- Conducted an Introduction to Entrepreneurism program as part of Carson High’s Career and Technical Education (CTE) department’s Entrepreneurism I and Entrepreneurism II classes, in collaboration with instructor Billy McHenry. We shared concepts such as divergent thinking and disruptive thinking, as well as presentations by company founders, to help students understand the fundamentals of innovation. The Carson High business classes culminate in a popular, Shark-Tank style business pitch competition.
- Delivered 11 sessions, reaching 250 students, on the Fundamentals of Ideation to Carson High Students. The class was taught by Miya MacKenzie. We also presented a class on the Entrepreneurial Mindset to approximately 350 students.
- Conducted a summer 6-week Entrepreneurial Readiness Intensive (ERI) through the Boys & Girls Club, and a spring ERI at Carson High. This program results in a “Certificate of Entrepreneurial Readiness,” signed by Carson City mayor Bob Crowell, to let prospective employers know that the student has gained an understanding of how to contribute to their company’s success. As part of the program, students acted as consultants to local businesses, conducting discovery and then offering solutions to operational issues, in a presentation to business owners and managers.
- Conducted a “Middle School Makers Camp” in collaboration with the Carson Library, during spring break.
2017 AWARDS & RECOGNITION
- EDAWN (Economic Development Agency of Western Nevada) named Adams Hub the “Entrepreneurial Program of the Year.”
- The EDAWN “Startup Deck” (a deck of cards highlighting the assets of the local startup community) featured the Adams Hub coworking space. Among just 14 individuals honored with a “face card” were our Chief Professional Officer Miya MacKenzie, Adams Hub Entrepreneur-in-Residence Matt Westfield, as well as Adams Hub mentors Craig Macy and Kevin Lyons.
- Entrepreneurs Assembly (EA), a Nevada-based non-profit organization, board of directors named the Carson chapter, which is hosted at The Studio at Adams Hub and includes Adams Hub mentors, “Chapter of the Year”.
- In the Carson City “Taste of Downtown” The Studio at Adams Hub was awarded the “Staff Favorite” venue.
- Adams Hub received a 5-star average rating across online review platforms on Yelp, Google and Facebook.