You built it but they are not coming. Why aren’t companies flocking to buy from you?
Join Alice Heiman for this fast-paced hour-long workshop. B2B, complex sales can be daunting. Alice will help you create a winning sales process to drive the business you need. Learn how to identify your ideal customer and identify the best approach to build awareness, determine interest, educate, close the deal and get more business and referrals.
Alice is a nationally-recognized sales trainer and consultant. Over the course of her two decades of teaching others the art of selling, she’s earned a host of awards, including Saleswoman of the Year, Marketer of the Year, and the U.S. Chamber of Commerce Small Business Blue Ribbon Award. Alice has made numerous guest appearances on television and radio broadcasts, and has been featured in print publications, including Entrepreneur’s Startups and Selling Power magazines.
Alice developed her sales expertise while at Miller Heiman, Inc. before striking out on her own and establishing Alice Heiman, LLC, in 1997. In her years at Miller Heiman she sold to and trained some of the company’s largest and most complex accounts, including Coca Cola, Dow Chemical, Merck and Hewlett Packard.
Lunchbox Learning Workshop
October 24, 2017
Adams Hub for innovation: 111 W Proctor Street, Carson City, NV
Lunchbox Learning Workshops are free by advance reservation and open to the Northern Nevada business community. Just RSVP to email@example.com. Space is limited, and be sure to bring your lunchbox!
The Adam’s Hub NewE program at Carson High, through the Career and Technical Education program and in collaboration with Billy McHenry, is guided this year by author and teacher Molly Dahl.
Dahl’s curriculum YOUTH Positive, Exploring the Unique Genius of Every 21st Century Adolescent, is being used in Entrepreneur classes as well as Freshman Transition program. YOUTH Positive is a collection of the research and best practices of Positive Psychology written for the adolescent audience. As a school curriculum, it offers a full set of tools and techniques that guide teens toward a more enthusiastic, successful, and enjoyable high school experience.
After 15 years in the high school classroom as a Spanish teacher, Dahl took the leap and left the formal education setting. She took three years off to write and publish a set of four books that comprise the YOUTH Positive series: the high school book, a middle school workbook, a nine-week lesson plan and activity book for K-3, and a teacher’s guide.
This year finds Dahl back in the high school classroom as the liaison between the Adams Hub for innovation, a local business incubator and co-working space, and the CTE (Career and Technical Education) program at Carson High. In collaboration with Billy McHenry, the Business and Entrepreneur teacher, Dahl brings the real world into the high school classroom with lessons from YOUTH Positive on problem solving, developing a growth mindset and positive attitude, fostering an entrepreneurial mindset, and the roots of creativity, to name a few. Local business owners and entrepreneurs add their rich experiences as guest speakers, encouraging students to develop the entrepreneurial attitude at an early age.
In the Freshman Transition program, Dahl works with the teachers, both in their classrooms as well as in professional development trainings, on how to best tailor YOUTH Positive to the needs of their students. Being back in the classroom and working so closely with students is “refreshing and encouraging”, says Dahl.
“It really makes me see how important it is to offer them as many tools as possible so they can create the future they hope for. Creativity in education has long been cast aside,” she explains. “It’s interesting to observe the students as they are turned loose to work on problem-solving. They’ve forgotten how to be creative. They make lists and outlines. The come up with the usual answers. It’s hard for them to break out and think creatively. So it’s a really fun and challenging process for me as a teacher. How do I help them understand that they can’t “do” creativity wrong? How do I encourage them to find their unique genius through their own expression and ideas? Creativity is as individual as they are. It should be fun! And challenging.”
On September 12, from 12-1 PM, join us for From Idea to Action with Diane Dye Hansen, the Adams Hub September Lunchbox Learning session. Diane is principal of What Works Coaching, a Carson City-based business coaching firm which helps entrepreneurs and solopreneurs learn new ways to thrive during periods of transition or crisis.
Moving from idea to execution to fruition is a process that’s not well understood, but learnable, according to Diane. Not surprisingly, most of the impediments we encounter are the ones we create for ourselves.
“Each of us, at some point, enters a loop called the Paradox of Perfection,” Diane explains. “There are three distinct “loops” which can stop our ideas from reaching fruition: a Learning loop, Resource loop and Self-Belief loop. Most of the time, we don’t realize we’re stuck in one of these vicious cycles, and we’re unaware how to get out.”
The Learning Loop occurs when we have a new idea and we think we need to learn more about it. In our quest to understand it better, we start attending seminars and conferences, reading books, and moving from one mentor to another. Though we are learning, we are still unwilling to act.
The next loop is Resource Loop, in which we think we don’t have enough resources to carry out our idea. We believe we need more money or additional team members. The fact is that, we don’t need money to test the viability of our ideas, and teams grow as we begin to express ourselves.
The last loop which can halt progress is the Self-Belief Loop, a common challenge for inventors and would-be entrepreneurs. We fear that somebody will steal our idea or copy our idea, or we may believe that our idea isn’t ready yet. The Self-Belief Loop enables us to talk ourselves out of our own ideas, even while we believe we’re “protecting” them.
Why do our ideas fail to take root? Diane believes that most of us don’t nurture them in the right environment, and instead believe that a truly good idea will produce instant success. (Consider the way ideas and “strokes of genius” are depicted in the media: most “big ideas” appear to be an overnight success.) Just as a plant doesn’t grow instantly, ideas take time and a supportive environment to germinate, root, grow and thrive.
This lunchtime workshop provides practical tools for organizations or individuals, including ways to flush out ideas, and strategies for scheduling the necessary ‘white space’ (time) for ideation.
Diane will also introduce a unique new approach to discovering opportunity in crisis–an idea which has been around since 1400 BC. Diane has dubbed it CRAPPERTUNITY, and created a definition for the first time. So, join Diane, who helps individuals or business in crisis or transition at Adam’s Hub to evaluate, refine your ideas and turn them into actions.
1. Who will benefit from this workshop?
Anyone who is working on an idea for business or personal change.
2. Are there any prerequisites?
Only an open mind.
3. What are the takeaways?
Clarity about your idea(s) and what to do about it
To RSVP for the workshop, email firstname.lastname@example.org or call 775.222.0001. Space is limited. The program will begin promptly at noon. Please feel free to bring your lunchbox!
Diane Dye Hansen is the Chief Inspiration officer and Communication Consultant for What Works Coaching. She has helped local, national and international businesses to discover opportunity, take action and create results. She is a former Editor in Chief of Getaway Reno Tahoe Magazine.
Coworking isn’t just for entrepreneurs and freelancers. More employees than ever are working remotely, and more students than ever before are distance-learners.
A good coworking facility provides all the resources students need to get work done: a comfortable, modern, low-distraction workspace, ultra-high-speed internet, plenty of convenient outlets to charge tech gadgets, a frig for your lunch, and unlimited free caffeine. (The savings in coffee alone could pay for a membership!)
Amenities like lockers and showers increase the utility of a coworking space for students, who are frequently combining work and school, or taking classes both online and on-campus. Members can utilize the printer/copier for a nominal fee, as well. For $20 per month, a member can opt for an Adams Hub mailbox.
Need to take or make a phone call? Coworking etiquette dictates that a quiet, short call is okay, but a “phone booth” is offered for those longer conversations. Want to get outside? Adams Hub offers a coworking rooftop deck with wifi.
But what about remote learners? One of the biggest challenges for students of online schools and courses is isolation. A home environment presents myriad distractions. (The dog, the laundry, the refrigerator…) Coffee shops can be loud and crowded. A good coworking facility creates an atmosphere of focus, with just the right amount of social interaction.
In fact, the biggest benefit of student coworking is the opportunity for collaboration and networking. It may be as simple as, “Hey, I know someone who could help you with X,” or it could be as rewarding as, “Hey, I’m looking for someone who does Z. Would you be interested?” In a coworking environment, students are exposed to entrepreneurs and freelancers who could open up new and interesting opportunities, including jobs.
Adams Hub offers a Student Membership that provides access Monday through Friday from 9 to 5 p.m. The discounted membership rate is just $49 (a $100 savings over our standard $149, 9 a.m. to 5 p.m. membership.) Curious? We’d be happy to take you on a tour. Contact us at email@example.com.
When Geoff and Kimberly Landry began working on their startup, Scoups, the naysayers were loud. Their business concept, an ice cream and soup bar, was a combination the market hadn’t seen before. After finding what seemed to be a perfect location on the new McFadden Plaza, they were committed. Even though they were just months from opening, the couple decided to seek an entrepreneurial community to support them on their journey. What they found was the Carson chapter of Entrepreneurs Assembly.
More than a networking or mastermind group, EA is a community of entrepreneurs and mentors who support each other in growing their businesses. Participants break out into mentor-facilitated round tables, taking turns presenting a current business challenge. In addition to the mentors’ feedback, peer-to-peer experience sharing is encouraged. After that, specific “marching orders” for the next 30 days are identified.
“We’re always impressed with the broad range of ideas from the attendees, everything from high tech to home-based businesses, and products to services,” says Geoff. “It’s a wide variety and it helped us look outside of our box and our business.”
EA is open to everyone, whether a business is in the early “idea” stage, making money, or ready to grow. Because EA is free to attend, its mentors are all volunteers. This includes businesspeople who run profitable companies of their own.
“We are there for the love of business and we want to see each other succeed,” says EA Carson City chapter president Diane Dye Hansen.
“The EA energy is great,” says Kimberly Landry. “The support is just amazing. In business, we all carry a certain amount of knowledge. When you go to EA, you take what you know and add everyone else’s thoughts. It gives you a different perspective. It’s a great addition to Carson.”
The Landrys say, even though they were far along in their opening timeline, EA helped them further validate their business plan and better understand the profit margins they needed to achieve. They took action on their marching orders to stay on their construction timeline and open a restaurant which is now known and loved by many.
Scoups enjoys reviews averaging 4.9 out of 5 stars on Facebook and 4.5 stars on Yelp.
Entrepreneurs Assembly (EA) is held at 5:30 pm on the second Wednesday of each month inside The Studio at Adams Hub for Innovation. If you are ready to take the next step with your business idea, or get some peer and mentor help with your business, EA may be right for you. You may be amazed what it does for you, your mindset, and your business.
Entrepreneurs Assembly – Carson City
111 W. Proctor Street – The Studio
2nd Wednesday of Each Month
5:30 pm – 8:30 pm
When you think of the ag industry in Northern Nevada, the first crop that comes to mind is probably not mushrooms. But Adams Hub entrepreneur Bill Monroe of CalNeva Organics is pioneering this space in the exploding indoor-agriculture sector. Here’s a quick Q & A with the co-founder of this exciting, sustainable ag-tech business.
How would you describe your business?
I’ve got my hands in several ventures right now, but I’m currently focused on mushrooms, as that facility is about to open in a few weeks in Carson. CalNeva Organics is an organic oyster mushroom farm that incorporates biotech systems into food production for consistency in product, calculable and timely yields, and ideal fruitbody size. We grow oyster mushrooms in a sterile environment using waste materials from other agricultural crops such as wheat straw, rice hulls, peanut husks, palm, sawdust/wood chippings or cannabis and hemp stalks.
How did you find your way into this business?
My partners, Nick and Phil, met a local mushroom mycologist named Dr. John (Doc John) Holliday last year when discussing a different business we were developing. As that development continued, Doc John became closer on the project and eventually proposed possible revenue enhancement with the incorporation of mushrooms into our current agricultural system. After some development and research, we landed on a reciprocal and multi-beneficial business model to incorporate oyster mushrooms into our plan.
What’s the biggest challenge that you’re facing right now in growing that business?
Our model is to grow certified organic oysters, which requires organic inputs into the system. During the summer, before summer wheat is harvested in the southwest, we find it difficult to source quality materials for our nutrient inputs. The material must be tested to be free of fungicides and other non-organic matter, and with a monthly requirement exceeding seven tons of dry straw, it is not an easy order to fill.
What kind of growth are you anticipating in the coming year? Why?
CalNeva Organics is part of a larger operation that is in multiple states under the name “Holliday Mushrooms”. Our goal is to have ten to twelve mushroom farms across the country focusing on organic oyster mushrooms. The oysters are part of a class of mushrooms considered to be “exotic” in the markets, and Doc John’s biotech system allows for consistency and quality in these mushrooms. We have one brand, Holliday Mushrooms, that will be represented in many markets across the country by the end of the year and into next year. We aim to be to Planter’s Peanuts or Blue Diamond Almonds of the exotic mushroom industry- partnering with local operators in different states, supplying them with operations support and sales channels.
Why Oyster Mushrooms?
Oyster mushrooms are dense in protein and nutrients, and are largely unknown to the mass market. Everyone knows about the common button mushroom and portabellas; even shitake and crimini are popular. These mushrooms are classified as agaricus, and grow primarily in a soil mixture. Oysters grow from waste material from other agricultural crops, therefore turning waste into food. This is important because it allows us to implement a farm like this in any market that has agricultural production–including third world countries–and allows for the manufacture of protein and vitamins from waste. We consider this an opportunity to help feed the world.
Tell me about your work style and how being a member at the Hub supports that.
My work style is very free-spirited and lightly structured. Most days I feel like work is just one constant stream of tasks and agenda items flowing from one day into the next. Being a member at Adams Hub has allowed me to come into the office at all hours of the day and night to support the busy schedule I keep. There is always coffee available–a true life saver for me–and it is a conducive environment to work in. I’ve utilized the available interns for market research and help in shaping the business early on, and intend to use them as sales and marketing researchers in the coming weeks. Kat and Miya have been incredibly supportive and communicative of pertinent issues to my business–from texts alerting me of arriving packages to key introductions with influential people in the business community. Working from Adams Hub has certainly accelerated my start-up, and will continue to help propel it into a successful business.