Howard Treadaway is a manufacturing consultant who brings more than twenty-five years of experience to the Adams Hub mentoring team. Howard helps entrepreneurs and growing companies bring their inventions and prototypes into production, and enables existing small businesses make the transition into larger-scale manufacturing. With a deep understanding of cost engineering, lean manufacturing and total quality management, Howard helps companies prevent the chaos that can come with fast growth, ensuring that they have the management structure, systems and processes necessary for efficient, profitable operations. Howard has brought his expertise to companies in sectors as diverse as medical devices, consumer products, food, beverage and pharmaceuticals. He serves on mentor teams for Adams Hub incubator companies as well as Entrepreneurs Assembly.
Are there specific aspects of your background and experience that led you to Mentorship? If so, what are they?
I thought that my background in industrial engineering and manufacturing could play an important role in the manufacturing growth in Carson City, specifically, but in Northern Nevada as well. Not necessarily from a big “Tesla-Effect” way, but by enabling small to mid-sized companies to grow “smarter.” Young companies often go through a lot of turmoil as they grow, frequently because they’re learning-by-doing. If a manufacturer can start off right and deploy best practices from the beginning, their path to growth will be much smoother. Startups always face risks, but I can help companies reduce those by avoiding mistakes. I saw the opportunity to mentor at Adams Hub as a way to assist companies in that manner.
What part of mentoring do you enjoy most?
I enjoy helping people succeed. It is genuinely gratifying to receive an email from a mentee that says, “Thank you for following up” or “Thank you for helping with this question,” or to give a startup their first $1 in sales! In another instance, I’ve been working on an Adams Hub mentor team that’s assisting a cutting-edge technology company. Personally, I find the manufacturing, product-costing and general managerial aspects exciting, as I’m able to offer my 25+ years of experience in a small, startup environment.
You’ve been one of our “core” EA mentors. What do you like about that particular mentor experience?
The EA meetings bring together a diverse group of people on a monthly basis. Some are experienced entrepreneurs, others are just starting a new venture or in the ideation stage. To hear the ideas that folks have (and can bring to fruition) in Carson City or Nevada is amazing. I like the diversity of the businesses here. And I’m excited that, of the scores of ideas presented, I may be able to share skills or knowledge that can help someone succeed. At EA, this is refreshed monthly.
How does a business owner know if they’ll benefit from being mentored at EA?
If they’re willing to take two hours out of their month to participate, I believe they will walk out of EA with direction, clarification and connections to folks that will help them succeed. They just have to be willing to take that 0.83% time investment.
Did you have an influential mentor in your career?
Dr. William (Bill) A. Smith, Jr. was my Industrial Engineering professor at North Carolina State University. I was his undergraduate teaching assistant, mentoring students in Plan Perfect and Word Perfect (precursors to Word and PowerPoint), answering Industrial Engineering class questions and teaching the class. Through my two and a half years on campus and the subsequent 20 years’ friendship we enjoyed, he taught me razor-sharp focus on industrial engineering aspects, early 6 sigma, Total Quality Management and continuous improvement. There isn’t a day that I don’t think of him at some point or in some context. I genuinely miss him.
Dr. Bob Whitcomb teaches #business courses at Western Nevada College and serves as an Adams Hub Mentor. WNC’s #Marketing 101 course is taught in the Studio at Adams Hub, bringing students into the business incubator environment and exposing them to entrepreneurial culture. Bob brings passion, joy and a sense of humor to his work as a #teacher as well as a mentor. He has a unique gift for putting others at ease and challenging them to grow at the same time. Dr. Whitcomb divides his time between Northern Nevada and Alaska, where he spends four months of each year.
Why do you Mentor? I’ve been a teacher for a long time, and I love seeing the ideas and successes of my students. Being at the Hub enables me to see people come in with great ideas, then help them craft these into something that’s viable, workable. Creative people generate great ideas, great concepts, and many have great strength in their field, but they don’t have that business acumen you need to be successful. That’s why I’m so delighted to partner with the Hub. We get to use our skills and passions and share them with others.
Why did you focus on marketing? I’m a marketer by training and by nature. The root of marketing is meeting needs. How are we meeting customer needs? Marketing is fun. If I’m not having fun I’m not going to do it. Marketing isn’t rocket science. It’s gratifying to see students take advantage of the resources here at the Hub. For example, the Carson City librarians are bringing these amazing databases here, and when students sit down with them to explore markets, they can discover unmet needs. Putting the tools and inspiration together is what we’re all about.
Did that naturally lead to mentoring? Mentoring is a blast. You bring your perspective, you’re not trying to impress anyone. You’re just offering your ideas, sharing your experience. It’s exciting to see the light bulb go on, or give someone an idea that will help them solve a problem.
How else do you give back? You know, non-profits have a serious struggle to attract talent. One of the things that we do is have students work with non-profits, build a non-profit experience base. It’s important as a manager and people benefit from that. That’s the caring, compassionate side of me that wants to help people. I’ve never cared about the money.
What’s your Alaska life like? I’m in Alaska for three months each summer, and one month during the holidays. I have dogs, a house, friends. I kayak, hike and run away from bears. If the barge doesn’t make it up for 2 weeks there’s no food in town, so everyone has a larder. Ben & Jerry’s is eight bucks a pint! I have to go to the yarn shop to get internet. Everyone knows your business. It’s a different way of life.
I mentor in Alaska, too, I can’t help it. Marketing is very unsophisticated there. But the local culture there is very interdependent, everyone just naturally helps each other. Houses burn down every winter and the community comes right out to help.
What was your career path? I graduated high school with a 1.8 GPA because I wasn’t interested. I told my parents I was going to be an auto mechanic. One day I got in an accident I realized I couldn’t bend over engines for the rest of my career. I went back to college, and had a very dynamic marketing instructor; he was great, and so was the next one. I decided that marketing was what I wanted to do. I truly believe that marketing is the soul of the business. Because it’s about customer needs. It’s how I look at the world.
When I decided to teach for a living, it changed my world view. Then I had to work out what students needed to be successful. I don’t want my classes to just be a bunch of theory. Kids do their own marketing plans in the marketing class, they write training plans, HR manuals. It’s very practical, real-world, and hands-on.
I knew I wanted to teach when I was in college, and when I graduated, I decided to go to grad school and got an assistantship in 1985, found I enjoyed that and I’m good at it. One-on-one, few-on-one, is best for my teaching approach.
How did you find your way to Carson? I had a pivotal moment when I worked for Home Depot. I was HR manager at the store in Juno, Alaska, and for a store with a staff of 100, I had to hire 125 new employees each year. We had incredible turnover. I decided to go back to teaching in colleges, but I really wanted to work at a college where I could teach these first-job people. I was drawn to the opportunity to help regular students who wanted to get their first job. I love to work with that population.
When I got the offer from WNC, I loaded up my pickup truck with six boxes, rented an apartment in Carson City sight unseen, and slept on the floor for the first six weeks. It was an adventure. WNC has been open to letting me create a my own curriculum. I remember how hard it was to learn when I wasn’t engaged, so I work hard to make my classes very engaging. The college is truly committed to the community. Education is the economic driver. Bringing my class to Adams Hub has helped my students to start thinking outside the classroom box. I encourage them to take advantage of everything that’s going on here.
What do you enjoy most about teaching? One of the neatest things happened to me last year. A former #student asked, “Are you the Bob Whitcomb who used to teach in Maine?” Turns out he had friends who both had been students of mine, many years ago. These kids had ended up getting married. I reconnected with this couple. They told me, “You just need to know you changed our lives. Your style of management and instruction changed our lives. You are one of the significant people in our lives.” I had no idea. All I did was what I do. That’s the reward of teaching.
Over the years, I was fortunate to meet people who were willing to develop me, to cultivate me. It’s great to take the time to stop and thank the people who taught us. I’m blessed to have people in my life that took me for what I was, and helped me achieve my potential.